Couverture de Lesson 1.2: Finding Your Brand’s Core Idea

Lesson 1.2: Finding Your Brand’s Core Idea

Lesson 1.2: Finding Your Brand’s Core Idea

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Your favorite brands aren’t lucky — they’re engineered. Brand Lab Blueprint breaks down the moves, mistakes, and mindsets behind business success so you can build smarter. Short episodes, big insights: the real playbook for turning an idea into a powerhouse brand.

Key insights in this episode:

  1. A brand’s core idea is its belief system
  2. Great brands are built on frustration, desired change, and a point of view
  3. Clear examples show how beliefs shape brands
  4. A strong core idea simplifies every decision
  5. You can uncover your core idea through simple prompts

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