Ep94-Designing Healthcare Around People, Not Systems with Eric Lowe of Aptiva Health
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In the 94th episode of Simply Business, host John Jennings sits down with Eric Lowe, Co-Founder and CEO of Aptiva Health, to explore how one company is redesigning healthcare around people not systems.
Eric shares the story of how Aptiva grew from a single practice in Lexington, Kentucky, into a multi-location, multi-specialty healthcare group. Their model brings orthopedic, MSK, concussion care, rehab, and mental wellness under one roof, so patients don’t have to wait months or bounce between four different specialists to get real help.
You’ll hear how Eric’s background in revenue cycle management and contracts shaped his view of what’s broken in healthcare and how that led to a radically more convenient, transparent experience for patients. From integrated mental health for concussion patients to up-front pricing and the upcoming Aptiva Health Learning Hub, Eric explains how they’re trying to remove friction at every step of the patient journey.
The conversation also dives into leadership and life outside the clinic. Eric talks about coaching youth football, using AI and automation as a force multiplier for his team, and why he sees work as part of a single, purpose-driven life not something separate from it. He also previews his upcoming book, Be the Broker, and unpacks the idea of “relational currency” as a key to long-term success.
If you’re a healthcare leader, entrepreneur, or anyone interested in building businesses that actually serve people better, this episode is for you.
Listen in to learn:
How Aptiva Health is rethinking the entire patient journey
Why integrating mental health into injury care changes outcomes
Where AI and automation can truly help (without replacing humans)
How to think about work, purpose, and life as one integrated whole
Why “relational currency” might be the most important asset you build
Tune in, subscribe, and share this episode with someone who cares about fixing healthcare or building a business that genuinely puts people first.
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