This episode of Eye on the Target Radio is broadcast from the SHOT Show in Las Vegas, where hosts Amanda and Rob discuss the energy, scale, and evolution of the firearms industry. They reflect on how SHOT Show has grown over decades into a major gathering of Second Amendment advocates, manufacturers, media, and educators, noting increased diversity, improved treatment of women, and changing industry culture. Much of the conversation focuses on trends in firearms and ammunition, including shifts toward subsonic calibers, short-barreled platforms, suppressors, evolving bullet design, and the importance of choosing equipment based on realistic defensive use rather than theory. The hosts also talk candidly about sights, training, muscle memory, and the realities of stress in self-defense situations.

The show includes discussions of notable products and manufacturers seen on the floor, such as Diamondback and CZ, along with a broader reflection on the enduring dominance of the 9mm cartridge and how ergonomics and grip design affect shooter performance. Amanda and Rob describe the massive SHOT Show layout, Radio Row, and the challenges of live broadcasting in a loud, crowded environment. Interspersed throughout are sponsor messages and promotions for firearms education, safety, training organizations, and Second Amendment advocacy groups.

Later, the program features an in-depth interview with Detroit Gun Works, covering the AR market's saturation, their evolution as a manufacturer, and their focus on producing high-quality, mid-tier firearms through in-house machining, Midwest partnerships, and practical innovation. The discussion touches on COVID-era buying trends, changing consumer urgency, suppressor demand following regulatory changes, and ongoing legal efforts to remove NFA restrictions. The episode emphasizes education, responsible ownership, industry craftsmanship, and the continuing momentum of firearms culture amid political and market shifts.