HTMTT English - AESTHETIC BRAND - Gentle Monster: When Art Galleries Meet Retail
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HTMTT English - AESTHETIC BRAND - Gentle Monster: When Art Galleries Meet Retail
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In this episode, I dive into the story of Gentle Monster — a small idea born in Seoul that became one of the most creative and influential brands in the world of fashion and retail.
Why do their stores look like art galleries?
How did they turn a simple pair of glasses into a cultural phenomenon?
And more importantly: what can we learn from the way they create experiences, build a concept, and craft a completely unique imagination around a product?
I’ll take you back to the origins of the brand, the choices that shaped its identity, and how something ordinary became an entire creative ecosystem.
A brand.
An experience.
A concept.
And always the same question:
How did that guy make that thing?
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