Why doing a DIY Website is the Worst Thing you can do for your STR!
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Why doing a DIY Website is the Worst Thing you can do for your STR!
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Welcome to Season 5 of the podcast. Today, I'm diving into why building your own website might be silently holding your business back!
With over 30 years of marketing experience and 80+ website audits under my belt, I have seen three recurring pitfalls of DIY websites that can drain your time, energy and profits.
The importance of your biggest marketing asset to your short-term rental business cannot be overlooked. The guest web user experience is an art and I will show you that a pretty website isn't enough if it doesn't convert visitors into paying guests.
From the need for clear navigation to the necessity of mobile optimisation, I share why a professionally built website is your most powerful marketing tool.
This episode will show you how to get your website firing on all cylinders. Do check out my FREE Website Audit Checklist in the shownotes below...
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Key Takeaways
- DIY websites can be damaging your brand and holding your business back and harming your profits.
- In just six seconds, your website needs to convince guests to book or you have lost them!
- Sarah shares the 3 most common pitfalls she sees with websites for short-term rental or glamping businesses today.
- A professional website is a major marketing asset, not just a pretty brochure - it's essential.
- Don't skimp on your website; it's your key to attracting guests, driving direct bookings, and boosting the profit in your pocket!
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More resources
Get my FREE Ultimate Website Audit Checklist here
More website marketing training here or why not ask Sarah for a personalised Website Audit of your site
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What would you do with an extra £20k+ in your holiday business?
I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.
It is easier than you think to move to 70%+ direct bookings.
If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!
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Connect with Sarah:
Website
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