Beyond the "Chemical Cocktail": How Andrea Ort Built Roxy Grace into a Household Name
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How do you make all-natural products exciting for kids without relying on toxic synthetics? In this episode of Mission-Driven Founders, host Wanda Malhotra welcomes Andrea Ort, the scientist and founder behind The Roxy Grace Company.
Andrea’s journey began 11 years ago with a simple goal: creating a safe, skin-friendly solution for her son’s eczema that also encouraged screen-free family bonding. Today, Roxy Grace is a leading name in all-natural bath and beauty, known for its small-batch integrity and "food-grade" ingredients.
In this candid conversation, Andrea reveals the reality of bootstrapping a brand, the education gap in the "clean" industry, and the pivotal moment she chose mission over marketing trends. Whether you’re an aspiring entrepreneur or a parent striving for a non-toxic home, this episode offers practical guidance on living—and building—with intention.
In this episode, we explore:
- The transition from a 30-year dental career to small-batch manufacturing.
- Why the "open pore" vulnerability makes bath water quality critical.
- Navigating the challenges of eco-friendly packaging in a small business.
Support Andrea:
- Instagram: @theroxygracecompany
- Website: roxygrace.com
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