In this episode of Troupe's B2B messaging and storytelling program, we speak with senior product marketing executive Ali Hanyaloglu about how product marketers can find a leadership path landing in the C-suite, if that's the goal. A multi-recognized Top 100 product marketing influencer by the Product Marketing Alliance, Ali brings to the discussion his lived experience moving from the sales organization into a PMM role -- and ultimately to vice president seniority.

The episode covers key topics:
** How can Product Marketers be properly recognized and find advancement when the role is still so misunderstood?
** What are examples of a work environment and mindset where PMMs can flourish?
** Why is quantifying the impact of Product Marketing crucial to advancing professionally and to improve the strategic perception of the function?
** How should Product Marketing see its relationship with the CEO and even with the Board of Directors?

Credits:
Troupe.ai for sponsorship: https://www.troupe.ai
Graphic and production support: 24 and Up
Music: https://pixabay.com/users/backgroundmusicforvideos-46459014/

Said Differently is sponsored by Troupe, the AI hub for messaging success. You can watch the video versions of these podcasts on our YouTube playlist.