For years, we’ve been told that more followers, more content, and more visibility would lead to more business.

But what if that story is backwards?

In this pre-launch episode of The Building Business Relationships Show, Matt Stone is joined by Heidi Medina, a five-time entrepreneur and conversation-first business strategist, to challenge one of the most common myths in modern marketing:

Followers don’t build businesses. Relationships do.

Heidi shares how social platforms trained us to prioritize numbers, impressions, and algorithms—while quietly pulling us away from the conversations that actually create trust, referrals, and revenue.

This episode explores:

• why follower counts rarely translate into real business
• how platforms incentivize performance over connection
• what “conversation-first” marketing actually looks like
• why intention matters more than consistency
• how small shifts can unlock meaningful momentum

This is a practical, human conversation for entrepreneurs who want growth to feel more natural—and more effective.

In this episode:

• A relationship that changed Heidi’s entrepreneurial path
• Followers vs real relationships
• How platforms trained us to chase numbers
• Content as conversation, not performance
• A real client example: small shifts, big impact
• Why intention beats algorithms

Find Heidi Medina here: https://www.talkingintoprofits.com/