In this episode of Chat With Sean, I’m joined by Carmen Domínguez, Director of Organic & Brand Growth at Welltech and an international search and digital growth speaker.

Carmen returns to the show to unpack how organic search has fundamentally changed — from classic SEO into a much broader mix of brand, reputation, social platforms, communities, and AI-driven discovery.

We discuss why SEO is now only a small part of modern organic growth, how platforms like Reddit, YouTube, Pinterest, and social media influence AI systems and search visibility, and why brand trust and reputation are becoming non-negotiable in both Google and AI-powered experiences.

The conversation also covers the risks of AI in health, the explosion of low-quality AI content, what’s really happening on YouTube right now, and why human connection still wins - even as platforms automate more of the web.

Connect With Carmen - https://www.linkedin.com/in/carmen-dominguez-rodriguez/?locale=en_US

https://welltech.com/

We covered a wide range of topics, including:

- Why SEO is now only a fraction of modern organic growth

- The rise of brand, reputation, PR, and community as ranking signals

- How Reddit influences Google, ChatGPT, Gemini, and brand perception

- Managing negative sentiment and reputation at scale

- Why brand ownership in search is often unclear inside organisations

- The dangers of AI in health and medical recommendations

- Why AI makes misinformation more convincing — not less

- GEO vs SEO: what’s actually changing (and what isn’t)

- Why many SEO roles and titles no longer reflect reality

- The explosion of low-quality AI content across the web

- How AI is overwhelming platform safeguards

- Why YouTube success depends on audience insight, not volume

- Shorts vs long-form video and real YouTube growth mechanics

- Using human-led content to outperform AI-generated videos

- Community building as a long-term growth and trust strategy

- Why ROI thinking often breaks brand and marketing

- How search, social, product, and brand are fully converging

- What the future of search and the internet may look like