In this episode of the We Are Amada podcast, we sit down with the power duo, Greg Hines and Kevin Manuel, to discuss how ‘starting with compassion’ laid the foundation for their Amada legacy! Each bringing their own unique skill-set to the operational side of things, it’s no wonder why their approach to building a lasting network of referral sources resulted in such a degree of ongoing success and growth.

These like-minded entrepreneurs turned a close friendship into a powerful partnership under the Amada umbrella, and show no signs of slowing down. When meeting with a family, it is more about having a conversation to understand the loved one's situation and needs, rather than "selling" a product. Families are often at their wit's end and are often referred by a professional after a hospital stay or skilled nursing facility. They work from the understanding that this business is about the people, and if you take good care of the people, the success will follow.

From corporate to compassion, Greg and Kevin share insights into:

• The steps taken to get their business off the ground
• Scratching the entrepreneurial ‘itch’
• How they leveraged their sales backgrounds to build necessary trust
• How they altered their approach to selling services vs. products.
• Why success takes a ‘100%’ approach, not the ‘dabble when there is time’
• Why the growing senior demographic ensures an ample customer-base for all home care businesses

It’s rare when a partnership works as well as Greg and Kevin’s, so if you’re considering walking the ownership road one day and are planning on operating with a partner, this is the episode for you!

Happy listening!