Jay Paterno currently heads Blue Line 409 LLC which runs ventures in business, television, radio, public speaking and consults on philanthropy, social media and public relations/ marketing. Since 2020 he has consulted in college sports and notably was one of the nation's first consultants in the new area of Name, Image and Likeness for college student-athletes. In 2022 he co-founded Penn State's NIL Collective "Success With Honor" to coordinate NIL efforts for all of Penn State's 31 sports teams.

​Paterno is the best-selling author of Paterno Legacy; Enduring Lessons from the Life and Death of My Father. He followed that up with the 2020 novel "Hot Seat: A Year Inside College Football's Pressure Cooker." In September 2024 he wrote "BLITZED! The All-Out Pressure of College Football's New Era"; the sequel to "Hot Seat".

Jay spent 22 seasons coaching, including 17 years on the Penn State staff. In March of 2011 he was named the Big 10’s Best Quarterbacks Coach while in 2008 he was recognized among the year’s best Offensive Coordinators. Penn State’s 2008 Spread HD Offense ranked in the Top 10 in Big 10 history in yards, points and scoring average.

In 2017 he was elected to Penn State's Board of Trustees receiving the highest number of votes among all candidates and was selected by 77% of all voters.

On this episode Mike & Jay discuss the current landscape in college athletics, underscoring the challenges that athletes face in this new era of name, image, and likeness (NIL) agreements. Jay shares his ideas for a comprehensive apprenticeship program within collegiate athletics, particularly in basketball and football that would impart essential skills like financial literacy and public relations, aiming to equip student-athletes with the tools necessary to navigate the complexities of their burgeoning careers. We delve into the implications of NIL and the transfer portal on the integrity of college athletics and the pressures placed on coaches and players alike. Ultimately, the conversation highlights the urgent need for a paradigm shift that prioritizes the holistic development of student-athletes in tandem with their athletic commitments.

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Be prepared with a notebook and pen as you listen to this episode with Jay Paterno, Member of the Penn State Board of Trustees and author of the book, Blitzed! The All-Out Pressure of College Football's New Era.

Website - https://www.jayvpaterno.com/

Email - jaypaterno@jayvpaterno.com

Twitter/X - @JayPaterno

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