Launching Strong in Uncertainty
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Launching Strong in Uncertainty
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In this episode of SHARE THE LIFESTYLE, Steven is joined with a special co-host - Ron Kolb the VP of Sales at City Llfestyle, and they are joined by two City Lifestyle Publishers from Minnesota, where they talk about building a best-in-class magazine business through uncertainty and turning fundamentals into momentum.
From launching during Covid to doubling growth, the conversation breaks down what actually moves the needle: meetings, long-term thinking, strong renewals, and market collaboration that puts the client first. You’ll also hear how cross-selling across multiple magazines can create a streamlined client experience, protect relationships, and grow revenue for everyone involved.
You’ll learn:
How to use controllable activity (meetings, follow-up, pipeline) to create consistent momentum
Why long-term deals and expectation-setting drive stronger renewals and a healthier business
How to cross-sell as a market team without stepping on toes, while making it easier for clients to expand
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