Under Pressure - Marketing & Admissions in prep schools
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Under Pressure - Marketing & Admissions in prep schools
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Simon engages in discussion with Katherine Bluck, Katie Henderson, and Sophie Lodge about the current state of independent prep schools in the UK. The conversation highlights the challenges and opportunities facing the sector, particularly in light of recent changes in parental expectations and market dynamics. Katherine emphasises the need for schools to differentiate themselves and invest in marketing, while Katie and Sophie share insights on the pressures of competition and the importance of authenticity in communication with prospective families.
Takeaways
- It's an exciting time for independent schools despite challenges.
- Schools need to invest more in marketing to stand out.
- Parental expectations have changed significantly post-COVID.
- Word of mouth remains a powerful tool in school reputation.
- Authenticity in school marketing is crucial for building trust.
Links
https://amcis.co.uk
https://www.linkedin.com/in/katherine-b-543796139/
kjb@iaps.uk
https://www.linkedin.com/in/sophie-lodge-27831179/
s.lodge@bps.school
https://www.linkedin.com/in/katielhenderson/
katie.henderson@bansteadprep.com
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