Most new habits fizzle quickly, what if they didn't have to? We blame a lack of willpower, but what if the way we approach habits that's the real problem? Why does true, lasting habit change feel so hard to sustain? And, how can we do it better?

In this episode, we explore a gentler and more honest reframe, drawing from the work of James Clear, author of Atomic Habits. We show that lasting change doesn't begin with force or fixing, but rather with identity. Discover how listening to who you already are, and letting small, faithful actions slowly reshape what you believe about yourself, is the most powerful, sustainable, and truly transformational path forward.

In this episode, discover:

• Why habits are less about discipline and more about identity
• How small, atomic actions quietly become evidence for who we’re becoming
• The difference between forcing change and aligning with who you are
• Why environment often matters more than motivation for long-term habit formation
• How belief and behavior shape each other over time

This is a conversation for anyone who is ready to build consistent habits that actually stick. There’s no rush, no prescription—just an invitation to soften, to notice, and to remember that true transformation begins the moment you stop trying so hard to become someone else.

You can find James at: Website | The 3-2-1 Newsletter | Episode Transcript

If you LOVED this episode, you'll also love the conversations we had with Seth Godin about identity, creativity, and choosing how you show up.

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