Laura Geller’s love of beauty began backstage on Broadway and behind the scenes with celebrities — but her true passion has always been making makeup work for real women. That belief led her to launch Laura Geller Beauty, a brand rooted in simplicity, inclusivity, and confidence at every age.

In this episode, we’re joined by Laura Geller, Founder, and Sara Mitzner, VP of Marketing, to discuss how the brand continues to resonate with women 40+ while thriving in today’s fast-moving marketing landscape. From QVC to social media, affiliate marketing to storytelling, this conversation explores what it really takes to build longevity — especially when marketing to an audience often ignored by the beauty industry.

This episode is especially relevant for millennial and Gen Z marketers navigating how to modernize legacy brands, build trust across generations, and market with purpose.

Key Takeaways:

// Women 40+ Are an Underserved Growth Opportunity: Brands that genuinely understand and respect this audience can build deep loyalty and long-term growth.

// Legacy Brands Win by Staying True to Their Core: Evolution doesn’t mean reinvention — the strongest brands modernize their channels without abandoning their values.

// Social Media Isn’t Just for Younger Audiences: With the right tone, humor, and authenticity, social content can connect across generations.

// Storytelling Builds Trust in Beauty Marketing: Real experiences, real education, and real representation matter more than perfection.

// Focus Beats Fragmentation: With so many marketing channels available, clarity on where to invest time and budget is critical.

// Longevity Comes from Purpose: Building something meaningful — not just trendy — is what creates brands that last decades.

Connect with Laura Geller Beauty: Website | LinkedIn

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