Couverture de How Sharing Your Story Cuts Through The Noise - Ep47 with Sandra ten Hoope

How Sharing Your Story Cuts Through The Noise - Ep47 with Sandra ten Hoope

How Sharing Your Story Cuts Through The Noise - Ep47 with Sandra ten Hoope

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Today we’re tackling the frustration so many later-life entrepreneurs can only whisper about: posting, speaking, showing up, being visible. Yet, still feeling invisible. My guest is Sandra ten Hoope from Dare to Displease — a corporate attorney turned storytelling strategist who helps business owners turn their lived experience into the message that finally cuts through the noise. If you feel you’re doing everything ‘right’ yet struggling to be seen, heard, or remembered, this conversation will show you exactly what’s missing — and how your story can change everything. KEY TAKEAWAYS 1. Your story is your sharpest visibility tool: The missing piece isn’t more content, it´s using your lived experience as the message. That is what will finally cut through the noise. 2. You don’t need to share a huge trauma : What resonates with people is your journey from “then” to “now,” along with why you do what you do. It´s not about how dramatic your past is. 3. Speak to one person, rather than the whole internet : Treat every post or email as a conversation with the earlier version of you who is still stuck. When you do that, your message becomes crystal clear and more impactful. 4. Consistency is the key : Don´t give up if you don´t get a lot of likes and comments, that is normal, modern audiences are often silent. They are listening and once they trust you enough, they will buy into what you offer. Showing up regularly with story-led content grows your audience and drives results 5. You control how deep you go : You can still grow your brand and build trust by sharing carefully chosen parts of your story. You are in control of how deep you go. BEST MOMENTS Sandra: “Nobody, apart from usually ourselves, expects us to suddenly make that leap and talk about that story with such confidence and clarity. I still stumble, I still fall, and that is just all okay. We will get there one step of the time, one story hurdle at the time.” Sandra: "I speak to the one person who obviously resembles myself, that one person that I was 10 years ago that would love to have had the knowledge that I have now." Sandra: "It's all about that transformation. For everybody, be it small or big, transformation has changed something in his or her life." Ildikó: "A person's story is the strongest selling point, because people buy into people." Ildikó: “Write your own thing, use your own voice, and then let AI split it up and repurpose it.” Do you want results quicker and prefer a private deep dive alongside my group programmes? Just ask me to work with you personally here - https://www.encorepreneurs.club/contact-us/ GUEST´S INFORMATION https://substack.com/@stopwafflingstartselling Sandra´s book - https://www.amazon.co.uk/Do-Not-Try-HIM-Home- ebook/dp/B08GV7DBG2 HOST BIO Ildikó Sealey is a Property Professional, Networking Host and Podcast Host serving her local and wider community. In the property business with her husband since 2019, their core values are revitalising neglected properties so they can provide modern, future-proofed, comfortable homes for people. Recognising a gap in the local networking scene, Ildikó started co-hosting Property and Business Network in March 2024, bringing together the best in business in Plymouth and surrounding areas in Devon and Cornwall. With a rich background in administration, social housing, arts and crafts, education, business, and mindset, she is passionate about empowering her fellow 50+ Encorepreneurs on their journey. Through her business, podcast shows and networking events, she makes an impact, proving that age is no barrier to success in the business world. This Podcast has been brought to you by Disruptive Media https://disruptivemedia.co.uk
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