#16 - Sir David Beckham: The rise, the fall & how to build the best comeback
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#16 - Sir David Beckham: The rise, the fall & how to build the best comeback
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From Hated to Hero: The Best Sporting Comeback in History?
Saint-Étienne, 1998. One red card. One petulant kick. Overnight, David Beckham went from England's golden boy to public enemy number one.
But Beckham didn't quit. He showed up. Week after week. Taking the abuse. Playing.
In November 2025, he received a knighthood from the King...
🎯 The question: Would Beckham be the legend he is today without that fall?
The psychology: The Scapegoat Effect, the Pratfall Effect, and why showing up matters more than perfection.
The verdict: Rewrite or No-Rewrite?
🎙 Reputation Rewrite - Hosted by Mark Di-Toro
#DavidBeckham #ReputationManagement #Comeback #SportsHistory #WorldCup #Football #Psychology #PR #PersonalBranding #Leadership #Resilience #ReputationRewrite
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