Discover actionable strategies from Robert Brown, former global executive and SCORE Houston mentor, as he shares with Dr Jeffrey Ricken how to build customer intimacy, generate aftermarket revenue, and create trust that drives business growth. In this episode, you’ll learn how small businesses can boost customer retention, manage cash flow, and set clear goals for sustainable success. Robert explains why hiring for attitude and cultural fit is essential, and how transparent communication and mentorship can help you lead your team through change. Whether you’re an entrepreneur, small business owner, or aspiring leader, you’ll gain practical tips on service excellence, customer loyalty, and the fundamentals of P&L management. Don’t miss Robert’s expert advice on transforming one-time buyers into loyal advocates and building a business that thrives.

Robert's Core Philosophy:

"Large corporations have a cushion for bad decisions. Small businesses don't. You can't run negative cash flow for months—it will cripple or kill your business."

"Customer intimacy isn't just for big companies. Whether you're multinational or a solo plumber, it's what drives referrals and repeat business."

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