你知道可口可樂販賣機、幸運牌香菸、空軍一號的塗裝，這些美國經典設計都出自同一人之手嗎？他就是被譽為工業設計之父的雷蒙羅維。

1919年，25歲的法國青年帶著40美元來到紐約，不會說英文，只能靠打零工維生。但憑藉對美的敏銳觸覺和商業智慧，他創造了一個設計帝國，改變了整個美國的視覺面貌。

從賓州鐵路的流線型火車，到史蒂倍克的經典跑車，從企業識別系統到太空站內部設計，羅維的作品影響了數億人的生活。他提出革命性概念：美麗的設計可以刺激消費，好的設計能創造商業價值。

他的MAYA原則（最先進但可接受）成為設計界金科玉律，他的名言「最美的曲線就是銷售曲線」道出設計的商業本質。這位傳奇設計師用一生證明：設計不只是藝術，更是改變世界的力量。

本集將帶您認識這位把美帶入日常生活的設計大師，看他如何用流線型美學定義二十世紀，如何讓設計成為受人尊敬的專業。

【英文影片簡介】
Did you know that Coca-Cola vending machines, Lucky Strike cigarettes, and the Air Force One livery all came from the same designer? He is Raymond Loewy, known as the father of industrial design.

In 1919, a 25-year-old French man arrived in New York with 40 dollars, unable to speak English, surviving on odd jobs. But with his keen aesthetic sense and business acumen, he built a design empire that transformed America's visual landscape.

From Pennsylvania Railroad's streamlined trains to Studebaker's classic sports cars, from corporate identity systems to space station interiors, Loewy's work influenced hundreds of millions of lives. He introduced revolutionary concepts: beautiful design stimulates consumption, good design creates commercial value.

His MAYA principle (Most Advanced Yet Acceptable) became a golden rule in design, and his famous quote that the most beautiful curve is the sales curve reveals the commercial essence of design. This legendary designer proved with his life that design is not just art but a force that changes the world.

This episode will introduce you to this design master who brought beauty into daily life, showing how he defined the twentieth century with streamlined aesthetics and made design a respected profession.

【標籤】
雷蒙羅維, Raymond Loewy, 工業設計, 流線型設計, 設計大師, 美國設計史, 賓州鐵路, 空軍一號, 可口可樂, 幸運牌香菸, 史蒂倍克, 企業識別, 太空設計, MAYA原則, 包裝設計, 汽車設計, 火車設計, 設計哲學, 商業設計, 二十世紀設計