In today’s episode, I’m walking you through how to write a really strong podcast description—the kind that helps the right people instantly know your show is for them. If you’ve been following along, this is a continuation of taking real action as you build toward your podcast launch. These are the foundational pieces that matter, and your description is one of them.

Your podcast description is often the very first impression someone has of your show. It’s what they read when they click on your podcast in their app, and people are making snap decisions in seconds. Your job is to help them immediately raise their hand and say, “Yep, this is for me.”

In this episode, I break down the key elements you need to include so your description is clear, compelling, and actually does its job:

1. How to write a clear hook that immediately says who the podcast is for and what problem it solves
2. A simple formula you can use to make your listener feel seen without overcomplicating it
3. How to expand on the big picture of your show and explain your unique angle or perspective
4. Why your podcast description is the perfect place to share who you are and build trust (yes, this is where you brag a little)
5. What listeners should expect to walk away with from each episode
6. Why every podcast description needs a clear call to action—and what to invite people to do next

This episode is all about making your podcast easier to say yes to. When your description is clear, confident, and focused on the listener, it does the heavy lifting for you before anyone even presses play.

If you’re building your podcast right now, I want you to actually sit down and write this out after listening. Don’t overthink it—just start. You can always refine it later.

And if you have questions or want feedback, come hang out with me over on Instagram @angiemspearman. I’ll catch you in the next episode.