So what if LinkedIn's reach is down? The right people are still watching...and opportunities are still happening when you show up and own your way.

Join me on this episode of Own Your Lane™ with guests Gillian Whitney, Gehan "G" Haridy-Ardanowski and Beth Anne Campbell, as we are doing just that.

We're authors, speakers and podcasters using LinkedIn to build our visibility, brands and thought leadership on our terms and timelines.

We’ll talk about:

> How to confidently show up (even if you’re not posting every day)

> How real connection + collaboration = trusted relationships & opportunities

> How to use your profile and presence to grow your authority over time

It's a candid conversation + real connection to help you put yourself out there and build trust, visibility, and opportunity on your terms.

Own Your Lane® Recognition Roadmap

Learn how we're navigating each step of the Own Your L.A.N.E.® Framework:

✨ L: Launch Your Vision – Follow the pull toward a deeper purpose
✨ A: Articulate Your Difference – Define your positioning in a crowded space
✨ N: Navigate Your Brand – Shape and share your brand online and offline
✨ E: Elevate Your Authority – Establish trust with audiences and open new doors

LINKS

Watch the Show Replay on LINKEDIN

Connect With Gillian Whiltney

Connect with Beth Anne Campell

Connect with Gehan "G" Haridy-Ardanowski

Own Your Lane™ - Personal Branding & Marketing For Experts

The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.

Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.

Learn more at MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

Ever wonder what it means to be a thought leader, not just a content creator or influencer, someone recognized for deep ideas and trusted expertise?

In this episode, host Michelle B. Griffin sits down with Ashley Faus, a B2B marketer, writer, speaker, and author of the new book Human-Centered Marketing in the Age of AI, to discuss the term “thought leadership” and what it takes to earn that title.

Ashley unveils her 4 Pillars of Thought Leadership™ framework, a powerful model to help experts build trust, stand out, and drive business results, not fluff. From defining credibility to differentiating thought leadership from subject matter expertise or influence, Ashley makes the ambiguous clear and actionable.

In this episode, we cover:

~ Why the term “thought leader” makes people cringe

~ The difference between subject matter experts, influencers, and thought leaders

~ Where AI helps and where it hurts your thought leadership strategy

~ Tactical ways to build your presence (without posting every day)

~ Ashley’s top tip to get started: why meaningful LinkedIn comments still win

Whether you’re just getting started or ready to scale your expertise into a trusted brand, this episode unpacks the difference between showing up and standing out.

Own Your Lane® Recognition Roadmap

Ashley’s journey aligns with the four steps of the Own Your L.A.N.E.® Framework:

✨ L: Launch Your Vision – Follow the pull toward a deeper purpose
✨ A: Articulate Your Difference – Define your positioning in a crowded space
✨ N: Navigate Your Brand – Shape and share your brand online and offline
✨ E: Elevate Your Authority – Establish trust with audiences and open new doors

🔗 LINKS

• Ashley’s 4 Pillars of Thought Leadership Framework
• Ashley's book, Human-Centered Marketing in the Age of AI
• Connect with Ashley on LinkedIn: https://www.linkedin.com/in/ashleyfaus
• Get free personal brand resources: https://michellebgriffin.com

Own Your Lane™ - Personal Branding & Marketing For Experts

The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.

Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.

Learn more at MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

Ever felt the pull toward a new path, a passion project, business, or message, but kept waiting for the “perfect time” to start?

In this episode, host Michelle B. Griffin sits down with Bernie Borges, speaker, executive leadership coach, podcast host, and founder of Fulfilled@Work, who shares how he stepped into a bold new lane before he felt fully ready.

From launching a podcast while still in corporate, to building a leadership framework, to walking away from a full-time role to pursue his mission, Bernie shares the full behind-the-scenes of how he put himself out there and turned passion into purpose and visibility into authority.

In this episode, we cover:

00:00 – Intro: The power of starting before you’re ready
03:15 – Bernie’s backstory: From VP of content to fulfillment-focused founder
07:20 – How podcasting helped him find his true lane
10:40 – The moment he knew it was time to pivot
14:25 – Positioning: Carving out space in a saturated niche
19:30 – Building brand presence through content, podcasting, and partnerships
24:10 – The mindset shift that helped him push past fear and visibility blocks
28:45 – Frameworks + thought leadership: why you need one
32:30 – Elevating authority: what builds trust and recognition
37:00 – Bernie’s long game and vision ahead
42:10 – Key takeaways for owning your lane and taking that first step

Whether you're still in a corporate role or already building your thought leadership brand, Bernie’s story is a powerful reminder that clarity comes through action, and your lane is waiting.

Own Your Lane® Recognition Roadmap

This episode highlights all four steps of the Own Your L.A.N.E.® framework—because Bernie models what it looks like to launch, articulate, navigate, and elevate over time:

✨ L: Launch Your Vision – Follow the pull toward a deeper purpose
✨ A: Articulate Your Difference – Define your positioning in a crowded space
✨ N: Navigate Your Brand – Shape and share your brand online and offline
✨ E: Elevate Your Authority – Establish trust with audiences and open new doors

🔗 LINKS

• Visit Bernie’s website: https://midlifefulfilled.com
• Connect with Bernie on LinkedIn: https://www.linkedin.com/in/bernieborges
• Get free personal brand resources: https://michellebgriffin.com

🎧 Be sure to follow the podcast and leave a review so more experts like you can Own Your Lane® and build a visibility-driven brand of impact.

Own Your Lane™ - Personal Branding & Marketing For Experts

The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.

Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.

Learn more at MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn