William J. McEwen
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Married to the Brand
- Why Consumers Bond With Some Brands for Life
- By: William J. McEwen
- Narrated by: Dana Hickox
- Length: 4 hrs and 29 min
- Unabridged
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Companies spend millions of dollars every year trying to court consumers. They invest in flashy advertising, celebrity endorsements, loyalty programs, websites ... you name it. And they spend millions more trying to build their businesses through elaborate "relationship management" software. The...
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Married to the Brand
- Why Consumers Bond With Some Brands for Life
- Narrated by: Dana Hickox
- Length: 4 hrs and 29 min
- Release date: 22/11/2016
- Language: English
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