Louise Ure
AUTHOR

Louise Ure

I'm an Arizonan who lives in San Francisco. A child of the desert who can't stand the heat. A woman who built a career around thirty second TV commercials and then sat down to write an eighty thousand-word novel.

And that last one was done on a dare. I spent almost thirty years working in advertising agencies and marketing departments around the world -- from New York and San Francisco to Singapore and Sydney -- evaluating headlines and slogans for cruise ships, the Dancing California Raisins and Shake 'n Bake. Then, not long after 9/11, while reflecting on the "what ifs" in life with a friend, I took her dare to do the one thing I'd dreamt of doing for most of my life: write a book.

Of course it would be a mystery. The bookshelves at my house are organized geographically by where the murder took place.

That was the impetus for writing my first novel, FORCING AMARYLLIS, a 2005 release from Time Warner's Mysterious Press. It's the story of Calla Gentry, a jury consultant in Tucson, Arizona, who is defending a man on a murder charge when she realizes he could be the man who brutally attacked her sister seven years ago and left her for dead.

I've never regretted the change from advertising executive to author. No more commuting. No pantyhose. And there's that euphoria when the words on the page sing, or a character comes to life.

My motto for the daily challenge of writing is taken from Hemingway's "A Moveable Feast":

"All you have to do is write one true sentence.
Write the truest sentence you know."

That's what I try to do. Every day.

Please visit my web page at www.louiseure.com for updates, musings and information on new books.
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