Don Peppers
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Rules to Break and Laws to Follow
- How Your Business Can Beat the Crisis of Short-Termism
- By: Don Peppers, Martha Rogers Ph.D.
- Narrated by: Don Peppers, Martha Rogers Ph.D.
- Length: 7 hrs and 2 min
- Unabridged
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Rule #1: The best measure of success for your business is current sales and profit. Rule # 2: With the right sales and marketing effort, you can always get more customers. Rule # 3: Company value is created by offering differentiated products and services. These three golden rules for running a...
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Rules to Break and Laws to Follow
- How Your Business Can Beat the Crisis of Short-Termism
- Narrated by: Don Peppers, Martha Rogers Ph.D.
- Length: 7 hrs and 2 min
- Release date: 15/05/2008
- Language: English
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