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Joel Plaskett has earned an awful lot of honourifics in his career so far, counting folk hero, indie darling, and national treasure among them. And that's just since the Halifax musician started making records of his own in 1999. For a decade before that, he was one quarter of Thrush Hermit, a band of scrappy Superchunk disciples who became hard-rock revivalists and one of the last survivors of the '90s pop "explosion" of major-label interest in Halifax.

Joel Plaskett has earned an awful lot of honorifics in his career so far, counting folk hero, indie darling, and national treasure among them. And that’s just since the Halifax musician started making records of his own in 1999. For a decade before that, he was one-quarter of Thrush Hermit, a band of scrappy Superchunk disciples who became hard-rock revivalists and one of the last survivors of the ’90s pop “explosion” of major-label interest in Halifax.

From the Globe and Mail tech reporter who revealed countless controversies while following the Sidewalk Labs fiasco in Toronto comes an uncompromising investigation into the bigger story and what the Google sister company's failure there reveals about Big Tech, data privacy and the monetization of everything.