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Here Be Dragons
- How to Win Deals and Influence Ideas by Mastering the Eloquent Art of Storyselling
- By: Richard Mulholland
- Narrated by: Richard Mulholland
- Length: 3 hrs and 22 min
- Unabridged
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The business world is rightly obsessed with the incredible power of a good story. Unfortunately, too many of us take that to mean that it is our own story that’s important. It’s not. The magic happens not when we tell our customers the story of our past, but when we sell them a new story of their future. One in which we play a part.
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Here Be Dragons
- How to Win Deals and Influence Ideas by Mastering the Eloquent Art of Storyselling
- Narrated by: Richard Mulholland
- Length: 3 hrs and 22 min
- Release date: 25/04/2023
- Language: English
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