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The Only Creative Process That Matters
- How to Find Ideas and Know If They're Any Good
- By: Saul Colt, Michael Nolan - foreword
- Narrated by: Saul Colt, Jenny Gershon, Nan Palmero, and more
- Length: 10 hrs
- Unabridged
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From Saul Colt, the smartest man in the world and the actual brains behind some of the most unforgettable, conversation-starting campaigns of the last two decades, comes The Only Creative Process That Matters. This isn’t another “how to go viral” BS handbook. It’s a raw, laugh-out-loud, wildly actionable roadmap to building unforgettable marketing using two deceptively simple frameworks: WoMBAT (What Might Be All The…) and Laugh/Think/Cry.
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The Only Creative Process That Matters
- How to Find Ideas and Know If They're Any Good
- Narrated by: Saul Colt, Jenny Gershon, Nan Palmero, Joseph Caserto, Frank D'Andrea, Don Holliday, Clint Schaff, Tammy Gilmore, Sheldon Levine
- Length: 10 hrs
- Release date: 24/06/2025
- Language: English
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