Résultats lu par "Johnny Heller" dans Toutes les catégories

Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.

The latest book from Dr. Direct™ will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising. Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online, Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line.

On a flight from London to Boston, Ted Severson meets the stunning and mysterious Lily Kintner. Sharing one too many martinis, the strangers begin to play a game of truth, revealing intimate details about themselves. Ted talks about his marriage that’s going stale and his wife, Miranda, who he’s sure is cheating on him. Ted and his wife were a mismatch from the start - he the rich businessman, she the artistic free spirit - a contrast that once inflamed their passion but has now become a cliché. But their game turns a little darker when Ted jokes that he could kill Miranda....

In this Very Short Introduction, Gerhard L. Weinberg provides an introduction to the origins, course, and impact of the war on those who fought and the ordinary citizens who lived through it. Starting by looking at the inter-war years and the German invasion of Poland in September 1939, he examines how the war progressed by examining a number of key events, including the war in the West in 1940, Barbarossa, the German Invasion of the Soviet Union, the expansion of Japan's war with China, developments on the home front, and the Allied victory from 1944-45.

What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.

Steve Reich is a living legend in the world of contemporary classical music. As a leader of the minimalist movement in the 1960s, his works have become central to the musical landscape worldwide, influencing generations of younger musicians, choreographers and visual artists. He has explored non-Western music and American vernacular music from jazz to rock, as well as groundbreaking music and video pieces. He toured the world with his own ensemble and his compositions are performed internationally by major orchestras and ensembles.

Pulitzer Prize winner James B. Stewart shows for the first time how four of the biggest names on Wall Street - Michael Milken, Ivan Boesky, Martin Siegel, and Dennis Levine - created the greatest insider-trading ring in financial history and almost walked away with billions - until a team of downtrodden detectives triumphed over some of America's most expensive lawyers to bring this powerful quartet to justice.

Born to a prominent Chicago judge and his stifled socialite wife, Mia Dennett moves against the grain as a young inner-city art teacher. One night, Mia enters a bar to meet her on-again, off-again boyfriend. But when he doesn't show, she unwisely leaves with an enigmatic stranger. With his smooth moves and modest wit, Colin Thatcher seems at first like a safe one-night stand. But following Colin home will turn out to be the worst mistake of Mia's life.

Squib Moreau may be swamp-wild, but his intentions are (generally) good: he really wants to be a supportive son to his hard-working momma Elodie. But sometimes life gets in the way - like when Fake Daddy walked out on them leaving a ton of debt, or when crooked Constable Regence Hooke got to thinking pretty Elodie Moreau was just the gal for him.... 

Ever since his mother died and his father went to Brazil for a scientific expedition, 14-year-old Jacob Lansa has been staying with his grandfather in Poughkeepsie. He longs to join his father and help him set up a jaguar preserve in the rain forest, but he can't miss school. When his father invites him down over spring break, he jumps at the chance.

Discover the bone-chilling adventures that made Goosebumps one of the best-selling children's book series of all time. Now with all-new bonus materials! Greg thinks there is something wrong with the old camera he found. The photos keep turning out...different. When Greg takes a picture of his father's brand-new car, it's wrecked in the photo. And then his dad crashes the car.

In the best-selling tradition of Liar's Poker comes a devastatingly accurate and darkly hilarious behind-the-scenes look at the wonderful world of management consulting.

Few authors can claim to have marked a genre so thoroughly and personally that their words have leaked into every aspect of modern pop culture. Clive Barker is such an author, and the Books of Blood marked his debut - his coming out to the world - in brilliant, unforgettable fashion. Crossroad Press is proud to present Clive Barker's Books of Blood in digital for the first time.

July 1967: At the Moscow Air Show, the Soviets unveiled six new state-of-the-art aircraft. From among this lineup of new fighters and interceptors stood the Mikoyan-Gurevich MiG-25 - purportedly capable of outrunning and outmaneuvering any aircraft in NATO’s inventory. Yet even before its public appearance in Moscow, the MiG-25 had been a grave concern for Western analysts.

Seth Grahame-Smith delivers the definitive, essential guide to making it through a horror movie in one piece. As hilarious as it is useful (if you’re trapped in a scary flick, that is), How to Survive a Horror Movie covers all the bases. Trapped in a haunted house? Check. Stalked by an evil doll? Check. Wandering aimlessly through the remains of the old world as a plague of zombies sweeps over the planet? Check.

Once in Golconda is a dramatic chronicle of the breathtaking rise, devastating fall, and painstaking rebirth of Wall Street in the years between the wars. Focusing on the lives and fortunes of some of the era's most memorable traders, bankers, boosters, and frauds, John Brooks brings to vivid life all the ruthlessness, greed, and reckless euphoria of the '20s bull market, the desperation of the days leading up to the crash of '29, and the bitterness of the years that followed.

After crash landing on the planet Mongo, Flash, Dale, and the eminent scientist, Dr. Zarkov, fight against the evil forces of Emperor Ming, who seeks to perpetuate his rule by ruthless and savage methods. 

Danny Goldberg's new book is a subjective history of 1967, the year he graduated from high school. It is, he writes, "an attempt at trying to remember the culture that mesmerized me, to visit the places and conversations I was not cool enough to have been a part of." It is also a refreshing and new analysis of the era; by looking at not only the political causes, but also the spiritual, musical, and psychedelic movements, Goldberg provides a unique perspective on how and why the legacy of 1967 lives on today.

Rarely does a week go by without a well-known executive being indicted for engaging in a white-collar crime. Perplexed as to what drives successful, wealthy people to risk it all, Harvard Business School professor Eugene Soltes spent seven years in the company of the men behind the largest corporate crimes in history - from the financial fraudsters of Enron, to the embezzlers at Tyco, to the Ponzi schemers Bernie Madoff and Allen Stanford.

Shut Up, Stop Whining, and Get a Life is a Wall Street Journal number-one best seller that isn't afraid to tell you it's time to change. From motivational speaker Larry Winget, also known as "The Pit-bull of Personal Development" and "The World's Only Irritational Speaker", comes a not-so-typical self-help book. Winget's hilarious and in-your-face observations about the sometimes ugly truth of life will kick you in the butt and encourage you to change your life for the better.