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Anglais - Business

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    • Ca$hvertising

    • How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
    • De : Drew Eric Whitman
    • Lu par : Johnny Heller
    • Durée : 6 h et 17 min
    • Version intégrale
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      5 out of 5 stars 4
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    Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.

    • 4 out of 5 stars
    • Good book

    • Écrit par : Client d'Amazon le 18/03/2019
    • How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
    • De : Drew Eric Whitman
    • Lu par : Johnny Heller
    • Durée : 6 h et 17 min
    • Date de publication : 12/05/2017
    • 5 out of 5 stars 4 notations

    Prix : 13,39 €

    • Hal Moore on Leadership

    • Winning When Outgunned and Outmanned
    • De : Harold G. Moore, Mike Guardia
    • Lu par : Johnny Heller
    • Durée : 5 h et 6 min
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    Hal Moore led his life by a set of principles - a code developed through years of experience, trial-and-error, and the study of leaders of every stripe. In a career spanning more than 30 years, Moore's life touched upon many historical events: the Occupation of Japan, the Korean War, Vietnam, and the refashioning of the US Army into an all-volunteer force. At each juncture, he learned critical lessons and had opportunities to affect change through measured responses.

    Prix : 20,11 €

    • Den of Thieves

    • De : James B. Stewart
    • Lu par : Johnny Heller
    • Durée : 19 h et 35 min
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    Pulitzer Prize winner James B. Stewart shows for the first time how four of the biggest names on Wall Street - Michael Milken, Ivan Boesky, Martin Siegel, and Dennis Levine - created the greatest insider-trading ring in financial history and almost walked away with billions - until a team of downtrodden detectives triumphed over some of America's most expensive lawyers to bring this powerful quartet to justice.

    Prix : 27,14 €

    • Z.E.O.: How to Get A(Head) in Business (Zen of Zombie Series)

    • How to Get A(Head) in Business
    • De : Scott Kenemore
    • Lu par : Johnny Heller
    • Durée : 4 h et 46 min
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    From professional athletes like Tiger Woods and Michael Jordan to philosophers like Confucius, inspirational business books love to suggest that readers can succeed in business and in life by adopting the traits of their famous subjects. In Z.E.O. by Scott Kenemore, frustrated employees will finally find inspiration in a source they can already relate to: zombies! A guide for any Joe-lunchbox or aspiring-C.E.O., Z.E.O. illustrates how the lessons learned from zombies and zombie films can be applied - from the typing-pool to the boardroom.

    Prix : 13,42 €

    • How to Retire the Cheapskate Way

    • The Ultimate Cheapskate's Guide to a Better, Earlier, Happier Retirement
    • De : Jeff Yeager
    • Lu par : Johnny Heller
    • Durée : 7 h et 25 min
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    Unlike most retirement planning and lifestyle books that focus on investing - or at the other end of the spectrum, on how to get the senior discount on a Grand Slam Breakfast at Denny's - this new book from Jeff Yeager, America's favorite cheapskate, makes the compelling case that you can have a joyous, worry-free retirement by merely spending smart and focusing on what you truly want and expect out of retirement.

    Prix : 20,77 €

    • Moral Mazes

    • The World of Corporate Managers
    • De : Robert Jackall
    • Lu par : Johnny Heller
    • Durée : 12 h et 20 min
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    Robert Jackall's Moral Mazes offers an eye-opening account of how corporate managers think the world works, and how big organizations shape moral consciousness. Based on extensive interviews with managers at every level of two industrial firms and of a large public relations agency, IMoral Mazes takes the reader inside the intricate world of the corporation.

    Prix : 22,40 €

    • Death to All Sacred Cows

    • How Successful Businesses Put the Old Rules Out to Pasture
    • De : Beau Fraser, David Bernstein, Bill Schwab
    • Lu par : Johnny Heller
    • Durée : 4 h et 10 min
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    Three award-winning advertising executives prove that in business, Sacred Cows deserve to die. Don't get us wrong. While the authors have nothing against cows in general (they love steak) they do have a problem with Sacred Cows: Blindly doing things because...well...that's the way they've always been done. Formulas may be comforting, but they rarely work in the real world.

    Prix : 17,32 €

    • House of Lies

    • How Management Consultants Steal Your Watch and Then Tell You the Time
    • De : Martin Kihn
    • Lu par : Johnny Heller
    • Durée : 8 h et 29 min
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    "Once upon a time Corporate America paid certain people huge fees to tell organizations what they were doing wrong. These men and women really knew next to nothing. They trashed businesses, destroyed careers, and wasted time and money. They called themselves Management Consultants. I know them well. I was one of them. Welcome to the House of Lies."

    • How Management Consultants Steal Your Watch and Then Tell You the Time
    • De : Martin Kihn
    • Lu par : Johnny Heller
    • Durée : 8 h et 29 min
    • Date de publication : 11/01/2012
    • Pas de notations

    Prix : 22,58 €

    • How to Get Ideas

    • De : Jack Foster
    • Lu par : Johnny Heller
    • Durée : 3 h et 29 min
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    Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas.

    Prix : 16,26 €

    • Mobilized Marketing

    • How to Drive Sales, Engagement, and Loyalty Through Mobile Devices
    • De : Jeff Hasen
    • Lu par : Johnny Heller
    • Durée : 6 h et 36 min
    • Version intégrale
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    Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing explains the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device.

    Prix : 17,91 €