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UnSelling
- The New Customer Experience
- By: Scott Stratten, Alison Kramer
- Narrated by: Scott Stratten, Alison Kramer
- Length: 6 hrs and 31 min
- Unabridged
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UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences, and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. UnSelling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers.
Sample -
UnSelling
- The New Customer Experience
- Narrated by: Scott Stratten, Alison Kramer
- Length: 6 hrs and 31 min
- Release date: 27/07/2020
- Language: English
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