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Brand Licensing for Dummies
- By: Steven Ekstract, Stu Seltzer
- Narrated by: Jim Denison
- Length: 8 hrs and 10 min
- Unabridged
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The brand licensing business is everywhere, turning intellectual property in sectors like entertainment, sports, and fashion into consumer products. Brand Licensing for Dummies offers advice from a pair of the leading experts on licensing to anyone entering the business of connecting content owners with product creators. In this clear guide, you'll learn about the inner workings of licensing and how both licensor and licensee benefit.
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Brand Licensing for Dummies
- Narrated by: Jim Denison
- Length: 8 hrs and 10 min
- Release date: 16/09/2025
- Language: English
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