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Analysis: A Macat Analysis of Blue Ocean Strategy
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- By: Andreas Mebert, Stephanie Lowe
- Narrated by: Macat.com
- Length: 1 hr and 39 min
- Unabridged
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Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in W. Chan Kim and Renée Mauborgne's book Blue Ocean Strategy. According to Kim and Mauborgne, the path to success of any company does not lie in taking on potential competitors but in the creation of "blue oceans" in uncontested market space. The authors offer analytical frameworks and tools to help businesses identify and capitalize on these new opportunities.
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Analysis: A Macat Analysis of Blue Ocean Strategy
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- Narrated by: Macat.com
- Length: 1 hr and 39 min
- Release date: 30/06/2016
- Language: English
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