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Many companies are stuck with digital transformations that are not moving the needle. There are no quick fixes but there is a playbook. The answer is in rewiring your business so hundreds, thousands, of teams can harness technology to continuously create great customer experiences, lower unit costs, and generate value. It's the capabilities of the organization that win the race. McKinsey Digital's top leaders Eric Lamarre, Kate Smaje, and Rodney W. Zemmel provide proven how-to details on what it takes in six comprehensive sections.

The book walks you through the AI transformation from start to finish. You'll learn how to create a transformation roadmap, build and motivate the talent you’ll need to execute it, create a new operating model, develop a technology environment that works, embed data throughout your organization, incorporate the latest AI technologies, and incentivize adoption and scaling of your new tools and processes.

In Go Long, authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel take you behind the scenes to witness the business decisions that are enabling leading organizations to outsmart and outlast the competition.