Résultats de "Rasmus Houlind" dans Toutes les catégories

Marketing to a new breed of consumer wielding the power of personalisation in their favour. Not yours. For decades, personalisation has been something brands did to consumers. AI has flipped that. Instead of brands constantly telling consumers who to become, consumers now use AI to help them figure that out for themselves. Hello Me is a podcast from Rasmus Houlind (Agillic, Hello $Firstname) and Frans Riemersma (MartechTribe, MartechMap.com) — an open, exploratory series about what happens to marketing once consumers start using AI to define who they want to be, instead of waiting for brands...

The term "omnichannel" may be a marketing buzzword, but it also refers to a significant shift. Marketers now need to provide a seamless experience, regardless of channel or device. Make It All About Me suggests how to work with omnichannel marketing and artificial intelligence without getting stuck in a certain channel or silo.