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Mikee works through practical marketing science concepts using real-world examples from modern marketing mix modeling and measurement. Listeners learn how to build accurate marketing models, understand data quality issues, and implement privacy-safe tracking methods. The show covers essential topics like MMM study lifecycle, data pipelines, statistical analysis, and budget allocation strategies. Each episode provides actionable insights for improving marketing measurement and decision-making processes.

Mikee works through practical marketing systems that law firms can implement immediately. She covers baseline measurement, local search campaigns, review management, and referral networks. Listeners get actionable strategies for converting leads through CRM follow-up and consult-to-retainer funnels. The show focuses on sustainable growth tactics that compound over time.

Corporate finance is breaking people. Twelve-day closes. 9pm Sunday spreadsheets. The slow drip of falling behind while every other post on your feed warns that AI is coming for your job. That's the spot most finance pros are stuck in right now, and it doesn't get better by working harder. Excel at AI in Finance is the weekly podcast for finance pros who want out of the grind. Each episode runs less than your commute or coffee break and walks you through exactly how I'm using AI to automate the work that used to own my Tuesday night. Excel automation, Power BI, Python, Claude, Copilot, ChatGPT...

If you're on the CTO track, you already know the technology isn't the hard part. CTO Unfiltered is for technology leaders navigating AI transformation, organizational complexity, and the gap between what technology promises and what companies can actually absorb. Hosted by Mike Schubert — VP of Technology, 30-year practitioner, and someone who's still doing the job. No hype. No punditry. Just the practitioner lens.