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In The Comeback Quotient, Matt Fitzgerald examines the science and stories behind some of the most astonishing sporting comebacks to uncover a new blueprint to survive and thrive.

The greatest athletic performances spring from the mind, not the body. Elite athletes have known this for decades, and now science is learning why it's true. In his fascinating new book, How Bad Do You Want It?, coach Matt Fitzgerald examines more than a dozen pivotal races to discover the surprising ways elite athletes strengthen their mental toughness.

A breakthrough program for triathletes - beginner, intermediate, and advanced - showing how to balance training intensity to maximize performance - from a fitness expert and elite coach. Cutting-edge research has proven that triathletes and other endurance athletes experience their greatest performance when they do 80 percent of their training at low intensity and the remaining 20 percent at moderate to high intensity.

Sports Nutritionist Matt Fitzgerald has spent nearly twenty years studying the diets of top professional endurance athletes, who are among the fittest and healthiest people in the world. As a result, he has identified five core habits that are essential to maximizing workout benefits. The Endurance Diet shares key strategies for optimal health and performance: eat everything, eat quality, eat carbohydrate, eat enough, and eat individually. Whether you want to lose weight, win a race, or look a little more like an elite athlete, this plan is for you.

Matt Fitzgerald has already made a name for himself in the endurance-sport community with books like 80/20 Running, How Bad Do You Want It?, and Iron War. He is an accomplished amateur runner, but if he follows the training, nutrition, and lifestyle of an elite runner, just how fast could he go? He is approaching his mid-40s, so the time to do this is now. He at last has the financial means to do nothing but train.

In 80/20 Running, respected running and fitness expert Matt Fitzgerald introduced his revolutionary training program and explained why doing 80 percent of runs at a lower intensity and just 20 percent at a higher intensity is the best way for runners at all levels - as well as cyclists, triathletes, and even weight-loss seekers - to improve their performance. Now, in this eye-opening follow-up, Fitzgerald teams with Olympic coach Ben Rosario to expand and update the 80/20 program to include ultramarathon training and such popular developments as the use of power meters.

Every runner knows pacing is critical. It can be the difference between a PR and a DNF. In On Pace, acclaimed running coach and author Matt Fitzgerald reveals how conventional training and device overdependence keep runners from accessing the full power of pacing. With a mix of fascinating science and compelling stories from every corner of the sport, Fitzgerald shows that pacing is the art of finding your limit—running at a pace to finish the workout or cross the finish line completely out of gas.

The 1989 Ironman World Championship was the greatest race ever in endurance sports. In a spectacular duel that became known as the Iron War, the world's two strongest athletes raced side by side at world-record pace for a grueling 139 miles. Driven by one of the fiercest rivalries in triathlon, Dave Scott and Mark Allen raced shoulder to shoulder through Ironman’s 2.4-mile swim, 112-mile bike race, and 26.2-mile marathon. After 8 punishing hours, both men would demolish the previous record - and cross the finish line a mere 58 seconds apart.

Hudson is the most innovative running coach to come along in a generation. Until now, only a handful of elite athletes have been able to benefit from his methods. Now Run Faster from the 5K to the Marathon shows all runners how to coach themselves as confidently and effectively as Brad coaches his world-class athletes. Becoming your own best coach is the ticket to running faster at any distance. First you will learn to assess your abilities. Then you’ll learn how to devise a training program specifically geared to you.

Dean Karnazes has run 350 continuous miles through three sleepless nights, ordered pizza during long runs, and inspired fans the world over with his adventures. Now in this heart-pounding book, Dean reveals how he pulled off unfathomable feats with a determination that defied all physical limitations. But Dean goes beyond the story of the Endurance 50 marathons to share his invaluable secrets and advice for athletes of all levels.

In Pain Performance, Ryan Whited and Matt Fitzgerald present a radically new way for athletes to understand and manage pain that exposes the shocking lack of evidence for modern medicine’s approach to pain and injury management. Based on many years of research and a greater appreciation of the complexity of pain as a lived experience, Whited’s revolutionary “Training as Treatment” method puts you in control of your pain experience as you build mental and physical resilience.

From the national best-selling author of Racing Weight, Matt Fitzgerald exposes the irrationality, half-truths, and downright impossibility of a "single right way" to eat and reveals how to develop rational, healthy eating habits.

An endurance athlete and coach reveals how the marathon transforms the lives of everyone who attempts it - and how it has helped his own family cope with serious adversity.

Battlestar Bros. is a mostly-loving review of SCI-FI's (you can't make me spell it the other way, I'll fight you) greatest show, Battlestar Galactica. Join Pat, Mike, and Matt as they journey from Caprica to Earth, making observations both salient and snarky along the way. You can find the show on Twitter as @BattlestarBros. You can find Pat as @Th3Hypn0Toad and Matt as @mat_ledge. Mike doesn't Tweet, which might be for the best.

Waiting on the Trade is a comics book club for people who can't keep up with monthly comics. Join Pat, Matt, and each month's guest host as they discuss some of their favorite trade paperbacks and graphic novels.

80/20 Endurance is the world’s leading developer of training plans for endurance athletes—and now it’s also a podcast! Hosted by Matt Fitzgerald and Hanna Hunstad, our eclectic weekly series aims to entertain, inform, and inspire athletes of all abilities and experience levels by providing a forum for lively conversations with a diverse range of personalities from the endurance world. Follow us on Instagram @8020endurance and learn more about us at 8020endurance.com.

Every year, roughly 2 million people participate in marathons and half marathons in the United States, and, no matter what level they are, every one of these runners has likely hit “The Wall,” running out of muscle fuel in the final miles and slowing down precipitously. In The New Rules, renowned fitness journalist and training coach Matt Fitzgerald cuts through the myths, distilling the most up-to date science to help runners overcome the universally experienced nutritional barriers that prevent success in the marathon and half marathon.