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Getting Started with Demand Generation: Developing an All-Star Marketing Strategy to Supercharge Growth and Minimize Risk
- By: Matt Berringer MBA
- Narrated by: Mark Thalhofer
- Length: 4 hrs and 28 min
- Unabridged
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B2B decision-makers are more informed and more inundated with choices than ever before. To succeed in this environment, businesses need to break through the noise, engage prospects on their own terms, and add value every step of the way. Leveraging more than 15 years of marketing success with startups and Fortune 500 companies, Getting Started with Demand Generation provides the foundation for marketing and sales leaders to develop a high-performing, revenue-focused program that fills the marketing funnel and drives qualified sales opportunities.
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Getting Started with Demand Generation: Developing an All-Star Marketing Strategy to Supercharge Growth and Minimize Risk
- Narrated by: Mark Thalhofer
- Length: 4 hrs and 28 min
- Release date: 15/07/2019
- Language: English
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