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You didn’t get into real estate to work 24/7, chase the next deal, or feel trapped by your own success. The Freedom Driven Agent Podcast is for real estate agents, team leaders, and broker-owners who want to build real time and money freedom—not just higher production. Hosted by Lars Hedenborg, founder of the Agent Freedom Collective and author of The Freedom Driven Agent, this podcast breaks down why the traditional real estate model keeps agents stuck—and what to do instead. Each episode focuses on practical, proven systems built around the Agent Freedom OS framework: • Production OS...

The Freedom Driven Agent is a roadmap to escape that trap and build a business that truly serves your life. After selling thousands of homes and coaching over two thousand agents, Lars Hedenborg discovered that the path to freedom isn’t about working harder — it’s about building smarter. Whether you’re a solo agent, team leader, or broker-owner, this book will challenge how you think about success and give you the blueprint to finally live the life you imagined when you first got into this business.

Welcome to Real Estate Business Builders! Bottom line… the real estate industry has failed to create a clear path to financial freedom. Traditional brokerages and coaching are designed to keep you running on the “transaction treadmill” with no exit strategy. While I didn’t have any sales, marketing or business building experience when I got into real estate, I was willing to bet on myself and figure it out because my family was depending on me. Having served over 5,000 families with their real estate needs… I have made every mistake in business you can possibly make. And I’ve ...