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The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables. Whether you want to cross over into user experience or you're a seasoned practitioner trying to drag your organization forward, this book gives you tools and insight for doing more with less.

Thing First details UX Consultant Joe Natoli's no-nonsense approach to creating successful products, powerful user experiences and very happy customers. He shares countless lessons learned from more than 30 years as a UX consultant to Fortune 500, 100, and US government organizations—including a few he's learned the hard way.

Welcome to real talk about the invisible work behind a UX career — work that is by turns extremely difficult and deeply personal. This isn’t the interview show it once was. It’s just me now, talking honestly about the stuff that rarely makes it into UX conference talks — dealing with impostor syndrome, setting boundaries, navigating politics, surviving bad managers, and growing into the designer you want to be. If you’ve ever wondered if it’s just you... it’s not.And if you've ever wondered if things can change...here's the proof that they can.