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10 Steps to Implementing B2B Product Management: The CEO Playbook
- By: Jim Berardone
- Narrated by: Anthony G. Chiappetta
- Length: 2 hrs and 4 min
- Unabridged
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10 Steps to Implementing B2B Product Management: The CEO Playbook offers an unprecedented, no-holds-barred look at how CEOs should be instituting the product management function - and reveals the reasons why they get it wrong. Whereas the bulk of the other product management resources are directed to product managers of B2C products, this brief book uniquely addresses the needs of the CEO when introducing product management in their B2B company.
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10 Steps to Implementing B2B Product Management: The CEO Playbook
- Narrated by: Anthony G. Chiappetta
- Length: 2 hrs and 4 min
- Release date: 04/12/2018
- Language: English
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