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Rebrand Without the Bulls--t
- The In-House Playbook for Leading Brand Transformations
- By: Richard Koscher, Carley Pierce
- Narrated by: Eli Lourie
- Length: 1 hr and 49 min
- Unabridged
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Most books about rebranding are written by agencies, for agencies. This one isn't. It's written for the person inside the company — the in-house leader who has to actually pull off the brand transformation while keeping the lights on, managing the executives who think they know design, and absorbing the blame when the new logo leaks early.
Sample -
Rebrand Without the Bulls--t
- The In-House Playbook for Leading Brand Transformations
- Narrated by: Eli Lourie
- Length: 1 hr and 49 min
- Release date: 30/06/2026
- Language: English
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