Results by "Augie K Fabela II" in All categories

A firsthand account of leadership under fire, Tenacity chronicles the thirty-one crucial days following the unprecedented Iranian attacks on the UAE in 2026. Written from Dubai, where Augie K Fabela II chose to remain throughout the crisis, it captures how a nation responded to sustained missile and drone strikes with precision, composure, and unwavering resolve. Drawing on his experience in conflict zones, this powerful narrative offers a rare insider perspective on resilience at scale—and reveals what true tenacity looks like in real-time.

The balance of power has changed. Consumers have more power and control than ever before. They want everything now. Gone are the days when consumers were restricted to brick-and-mortar stores, websites, or even app experiences. Social Retail Marketing (SRM™) is the future. Marketing is now as much about digital engagement and data as storytelling. The book lays out the data, the strategy, and the tools to effectively reach, sell, and serve consumers inside social media and messaging channels. Discover the future of marketing in this groundbreaking book.