Résultats lu par "Steve Menasche" dans Toutes les catégories

COVID-19 for Dummies is a quick crash course for people with COVID-19 and long COVID who want to learn more about how to treat and manage their symptoms. Anyone who wants to know more about this new disease will appreciate this trustworthy Dummies guide.

As a young girl, Becky is forced to hide from phantom Nazis, subjected to dental procedures without pain medication, and torn from her mother again and again. Growing up in the shadow of her father's PTSD, she wants to know what is wrong, but knows not to ask. Her father won't talk about being a Timberwolf, a unit of specially trained night fighters that went into combat first and experienced a 300 percent casualty rate. He returns home with thirteen medals and becomes a doctor, but is haunted by his past.

Elevate your client's experience and win more business. This is the first book to detail how professionals can acquire more clients and establish their lasting loyalty through the experience they provide. Many books are written on acquisition strategies, better customer service, or an elevated experience. But none gives the listener the step-by-step tactical strategies to make both acquisition and loyalty happen in concert like this book does.

Since the dawn of mankind, immortality has been the ultimate reward. But by the year 2148, it requires no act of faith to believe in an afterlife. Forever Center promises to bring people back to a life beyond death. Now everyone spends their lives in poverty, giving all their money to Forever Center to ensure their happiness and comfort in the next eternal life.

Dinosaur Derivatives and Other Trades is an entertaining and compelling tour de force highlighting the paradoxes inherent to the modern financial system. Presented as a series of striking case studies, this book explores certain enigmatic or philosophical puzzles in the finance industry; some of these puzzles may seem slightly absurd at first glance, but all are very relevant to the way finance is conducted in the real world.

A vivid, wild ride through a century of Mafia lore, this book tells stories of organized crime rings that have settled in Florida and made the state their base of operations for bootlegging, gambling, extortion, money laundering, and drug running.

Once you’ve been admitted to college, the next step is to develop a strategy of how to find your best life there. But for decades, Professor James T. Hamilton has seen students struggle with their college journey. Some avoid challenging experiences, follow a path of familiar expectations, and rely on shortcuts. Others aim for perfection, ignore their friends and health, labor over what subjects to study, and neglect spending time outside the classroom. The pressure to make college valuable and interesting can feel overwhelming.

Historian Erik Baker argues that the entrepreneurial work ethic has given meaning to work in a world where employment is ever more precarious—and in doing so, has helped legitimize a society of mounting economic insecurity and inequality. Where work is hard to find and older nostrums about diligent effort fall flat, the advice to "make your own job" keeps hope alive.

If we knew that Coca-Cola was among the deadliest products in our diet, would we continue drinking it in such great quantities? The Coca-Cola Company has gone to extraordinary lengths to make sure we don't find out, as this damning exposé makes patently clear. Marshaling the findings of extensive research and deep investigative reporting, Murray Carpenter describes in Sweet and Deadly the damage Coke does to America's health—and the remarkable campaign of disinformation conducted by the company to keep consumers in the dark.

If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases.

Free speech is indispensable on college campuses: allowing varied views and frank exchanges of opinion is a core component of the educational enterprise. But free speech does not mean a free-for-all. The First Amendment prohibits "abridging the freedom of speech," yet laws against perjury or bribery, for example, are still constitutional. In the same way, valuing freedom of speech does not stop a university from regulating speech when doing so is necessary for its educational mission. So where is the dividing line? How can we distinguish reasonable restrictions from impermissible infringement?

The Everly Brothers—aka Don and Phil to fans with an intimate appreciation for them—seemed to exist almost as an apparition. Emerging within the formative era for young Baby Boomers during the blandly regimented '50s, they were a ubiquitous presence, clad in snug suits and skinny ties, hair neatly Brylcreemed, never raising their voices when they sang. The two prim-looking country boys with dark, curiously penetrating eyes and perfectly merged, honey-dipped harmonies, were oddly but comfortably settled as sentimental, soothing, sometimes lovelorn voices of a still-uncharted cultural turf.

Steel City is the story of the 1890s golden age of Pittsburgh when its technological innovations and wealth creation made it the Silicon Valley of its day. Pittsburgh was first in steel, food processing, and electricity, and the leaders of those industries—Carnegie, Frick, Heinz, and Westinghouse—are names we still know today.

In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to dramatic market shifts regularly since 1901, and the new edition explains how the Nordstrom approach can be emulated by any organization—in any industry.

Generative AI, biometrics, spatial computing, electric vehicles—new technologies like these are reshaping organizations at the hybrid office, on factory floors, and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating—and avoid falling victim to disruption? The Year in Tech 2025 will help you understand what the latest and most important tech innovations mean for your organization and how you can use them to compete and win in today's turbulent business environment.