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Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

When the world’s best magicians are offered an extraordinary opportunity, saying yes is easy. Each could join the secretive Alexandrian Society, whose custodians guard lost knowledge from ancient civilizations. Their members enjoy a lifetime of power and prestige. Yet each decade, only six practitioners are invited—to fill five places.

When the chief suspect in the notorious Peek-a-boo cop killer case blew himself up, almost taking lead investigator DCI Duncan Bone with him, the psychologically damaged detective thought his days on the force were over. But when another PC is abducted and murdered in the same deranged Peek-a-boo fashion, Bone is persuaded to return to lead the new investigation. But as Bone and his team hunt a copycat killer, and with time running out before yet another cop is slain, Bone’s terrifying past returns to tear open old wounds and push him to very edge of the abyss.

In the instant #1 New York Times bestseller Act Like a Lady, Think Like a Man, Steve Harvey gave millions of women around the globe insight into what men really think about love, intimacy, and commitment. In his new book, he zeros in on what motivates men and provides tips on how women can use that knowledge to get more of what they need out of their relationships.

What would it mean for your career to be able to speak and write freely in English when working in the medical field? How about understanding more of what you hear or read? The idioms, phrases, words, and expressions in Medical English Dialogues are designed to improve your English quickly and easily.

For thousands of years, there has been a cycle: a Demon King rises and conquers, and a Hero is reborn a hundred years later to defeat him. Each time, civilizations are ground to dust beneath the Demon King's hordes, but humanity has remained secure in the belief that a Hero of legend will always save them. There's just one slight problem. It's only been 23 years since the Demon King's latest rise, and this time, he's already conquered more than half the world. If humanity simply waits for the Hero's return, there may be no world left for him to save.

One calm night in Twickenham, a businessman named Tom Treadnor is shot off his barstool at The Queen Pub. Superintendent Richard Jury is called in to investigate and quickly realizes that everyone in Treadnor’s life—from his widow, Alice, to the staff at his manor, to his business partner—had differing opinions of him. And to complicate things further, Jury has just happened upon a photo in a newspaper of a man in the United States, who is a dead ringer for Treadnor.

“Torah”, the Hebrew word for instruction or law, is the collective name for the first five Books of the Tanakh, or Jewish Bible: Genesis, Exodus, Leviticus, Numbers, Deuteronomy. They first appeared widely in written form among English-speaking Christians with the Geneva Bibles of the 16th century. This 21st century modernization of that text is called the Revised Geneva Translation. It is intended to make the Received Text as actionable as possible to a modern audience.

Cloud Atlas features six characters in interlocking stories, each interrupting the one before it: a reluctant voyager crossing the Pacific in 1850; a disinherited composer blagging a precarious livelihood in between-the-wars Belgium; a high-minded journalist in Governor Reagan's California; a vanity publisher fleeing his gangland creditors; a genetically modified dinery server on death row; and Zachry, a young Pacific islander witnessing the nightfall of science and civilisation.

For the first time, get seven classic audio dramas from the Horus Heresy in one fantastic collection - including a brand-new audio drama edition of Dan Abnett's short story 'Little Horus'. If you don't know where to start with Horus Heresy audio, this curated collection is the perfect beginning - and if you just want to reexperience these exciting adventures, this is your chance!

Artificial intelligence surrounds us. More and more of the systems and services you interact with every day are based on AI technology. Most AI is narrowly specific; that is, it can only do a single thing, in a single context. Human intelligence is different. We can solve a variety of tasks, including those we have not seen before. In Artificial General Intelligence, Julian Togelius explores technical approaches to developing more general artificial intelligence and asks what general AI would mean for human civilization.

Within each woman and man, the dim cavern of the unconscious holds our forbidden feelings, secret wishes, and creative urges. Over time, these "dark" forces take on a life of their own, forming an intuitively recognizable figure - the shadow. A recurring theme in literature and legend, the shadow is like an invisible twin, a stranger that is us yet is not us. When it acts out in the public domain, we witness our leaders, like hero-villains, fall from grace in scandal.

First, the bad news: an ancient evil—you know, your standard consume-all-life-in-the-galaxy deal—is about to be unleashed. The good news? Squad 312 is standing by to save the day. They've just got to take care of a few small distractions first. Like the clan of gremps who'd like to rearrange their favorite faces. And the cadre of illegit GIA agents with creepy flowers where their eyes used to be, who'll stop at nothing to get their hands on Auri. Then there's Kal's long-lost sister, who's not exactly happy to see her baby brother and has a Syldrathi army at her back.

In the 1970s, the ultimate trip for any backpacker was the storied “Hippie Trail” from Istanbul to Kathmandu. A 23-year old Rick Steves made the trek, and like a travel writer in training, he documented everything along the way: jumping off a moving train, making friends in Tehran, getting lost in Lahore, getting high for the first time in Herat, battling leeches in Pokhara, and much more. The experience ignited his love of travel and forever broadened his perspective on the world.

During the turbulent Reign of Blood, a great schism in the Imperial Ecclesiarchy threatened all of Terra and promised a darkness to rival the terrors of Old Night. Fell times have come again to the Imperium, and a War of Faith appears inevitable. Standing in the way of catastrophe is Celestine, the Living Saint and one of the greatest heroes of the age. Only she can reunite the warring factions of the Ecclesiarchy and prevent a second Reign of Blood.

Aha! Six BBC Radio 4 episodes featuring the king of chat Alan Partridge (Steve Coogan) in a series of hysterically excruciating encounters with guests played by Rebecca Front, David Schneider, Patrick Marber and Doon Mackichan. Also included are two bonus programmes: a spoof behind-the-scenes feature, Knowing Knowing Me, Knowing You, and In Conversation with Steve Coogan. Duration: 4 hours approx.

One day, six towers appear on Earth. Each one stands hundreds of stories tall, and are invulnerable to all attacks. At the base of each tower is a portal, welcoming in all who dare enter it. All sorts of magical monsters can be found inside the towers. Even treasure, magic, and superhuman strength can be acquired. The problem is that the towers aren't a friendly place. Even worse, the towers sometimes release waves of monsters to attack Earth. In the year 2083, there are only a hundred survivors. In one last attempt, they challenge the final floor without regard for their lives.

Dan has accidentally "Noclipped" into the Backrooms—a bizarro, extra-dimensional Alice-in-Wonderland world, overrun with horrific nightmare creatures known as the Dwellers. No one ever gets out. Hell, forget about leaving, if Dan wants to survive the week, he's going to need to harness the strange game-like magic of the Backrooms, make some very sketchy allies, and carve out a little safe haven to call his own.

Blade of Purity contains two linked tales of the Grey Knights: Incorruptible and True Name.

They are Hazel, James, Aubrey, and Colette. A classical pianist from London, a British would-be architect turned soldier, a Harlem-born ragtime genius in the US Army, and a Belgian orphan with a gorgeous voice and a devastating past. Their story, as told by goddess Aphrodite, who must spin the tale or face judgment on Mount Olympus, is filled with hope and heartbreak, prejudice and passion, and reveals that, though war is a formidable force, it's no match for the transcendent power of love.