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Advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood and grossly underleveraged connection between brand and culture. Filled with fascinating case studies, entertaining stories, and engaging insights, the book examines the true essence of what makes a company a challenger brand, unveils how successful challengers of all sizes use culture to create extraordinary brand distinction, and finishes with a detailed blueprint for building your own transcendent culture.

For over 100 years, L. Frank Baum's classic fantasy series The Wizard of Oz has inspired films, books, and even fan clubs. Despite the success of the series, not a lot has been written about the author L. Frank Baum. This biography looks at both the life and times of L. Frank Baum; it gives insight into what inspired him to write his classic novel and provides a glimpse into his regular life.

Here’s how you can engineer your career in just 13 simple steps! When it comes to landing your dream engineering job, you cannot afford to be unprepared. Remember, this next job interview might be that crucial first step towards your ultimate goal: A successful career in engineering. That’s exactly why you need a plan that will help you avoid common pitfalls, promote your skills, and sell yourself as the perfect candidate. Discover the complete guide to landing a job in engineering.

In a male-driven world, Bell managed to become one of the greatest policymakers the world has ever known; without her, the Middle East might very well be a much different place, and her influence in the territory gave her the nickname "Queen of the Desert". This biography tells the extraordinary story of one of the most adventurous and fascinating women you will ever encounter.

Jess and Will thought they saw a ghost in the attic. But did they really see one? The only way to find out was to investigate. They had watched the people on the ghost shows enough to do it. Borrowing an old cassette recorder and a video camera from their parents, the best friends started an adventure that would lead them into a world they hadn't known existed. Something was wrong in the spirit realm and that wrong was causing big trouble in their small town. Enlisting the help of their parents and friends, they work to solve the mystery of the blue orb.

Boone Fischer and Emily Durand have been through a lot in the past few years. A new beginning on the island of Cozumel is going swimmingly: their own dive boat, their own business, a new canine friend, and a room with a view. But a chance encounter with a staggeringly wealthy family and their luxury cruise line will bring pandemonium to this peaceful paradise.

Most entrepreneurs spend their working lives competing, feeling fatigue, barely able to offer clients anything more than the industry standard. They deny their creativity and focus their time on making the most of scarce resources. “Free Zone” entrepreneurs don’t compete, they collaborate, creating and sharing “Intellectual Shortcuts” - ways to do things faster, easier, cheaper, and with bigger results. And by 2044, their combined revenue will grow to $15 trillion.

Jeff Coats was incarcerated at the age of 14 and sent to adult prison for 17 years. Released in 2011, he quickly became a successful real estate broker. This book covers his story (and the stories of others who have succeeded against all odds), told through the perspective of a life philosophy that emphasizes changing your mindset to change your life. Drawing from his own experiences, Jeff has introduced eight principles for living a better life - a life that puts you on the path to achieving your biggest goals.

Far from home, having failed in her quest to kill Old Man Winter, Sienna Nealon finds herself in the city of London, working with Omega, her oldest enemies. Surrounded by people she doesn't trust, thrust into events that could mean the extinction of her race, Sienna will discover that the line between friend and foe is thinner than she ever could have believed - and that her greatest enemies may lie within.

The Citadel tower stands in ruins, while hundreds lie injured or dead. On distant Earth, a powerful madman prepares to seize control of the lightrail, in a move that will change the fate of humanity and the Esool alike. All hope rests with a new species - represented by a young boy with unknown intentions and unlimited power. Will he be the savior of the colonies, or just speed up their destruction?

Gone in an instant. Pompeii was one of the most advanced cities of its time; it had a complex water system, gymnasium, and amphitheater. Despite its advancements, there was one thing it wasn't ready for: Mount Vesuvius - the volcano that led to its ultimate doom. The 79 AD eruption of Mount Vesuvius was one of the worst disasters in all of European history. In a near instant, over 15,000 people were dead and a city was completely destroyed. This audiobook looks at the rise, fall, and rediscovery of the great city of Pompeii.

Whiskey Jelly Blues is about the fleeting moments of a wandering generation, the West versus the East, hope and regret, mistakes and forgiveness, all set to a psychedelic blues soundtrack. It's about roses without a scent, life without purpose, life with and without love, mental and literary experimentation, edible marijuana, a perfect tear in your wife's eye, the one that reflects everything, including yourself.

More than a century ago, Earth was suffering under the weight of overpopulation and ever-dwindling resources. Humanity’s best and brightest were commissioned to create a means to escape the overcrowding of Earth, and to branch out and live among the stars. Their efforts were hampered by the seeming impossibility of faster-than-light travel, until a team of researchers discovers an usual answer they call “the Lightrail”. On the eve of Earth’s first successful jaunt to the stars, however, a powerful organization called Earth First commits a horrible act of terrorism.

The incredible forgotten story of the WWII female bomber regiment. From 1942 until the end of World War II, the Soviets had a secret weapon: Women. The 588th Night Bomber Regiment was one of the most decorated units; each member had flown more than 800 missions by the end of the war, and 23 were awarded the Hero of the Soviet Union (the highest distinction). Despite all the awards, the unit is largely forgotten now. This audiobook looks at the history of one of the most daring aviation units ever commissioned.

Rube Foster, Cool Papa Bell, Monte Irvin, Buck Leonard...they are some of the greatest players to ever play the game. So, why have so few people heard of them? Because they never played in the MLB; they were the heroes of a baseball league often forgotten: the Negro League. This book traces the history of the league from the early days of professional Black baseball and the formation of leagues to post-integration decline.

Eli is about to embark on an adventure of a lifetime, but he doesn't know it yet. We meet Eli as he completes his last tour of duty, a man trained for combat in a world of civilians. Even though his tour was over, the real reason Eli chose not to return to Afghanistan was the result of Eli's friend and mentor, in a moment of weakness loses his battle with PTSD to suicide, the same demons Eli knows all too well.

In a pandemic and post-pandemic world, managing a successful law firm is harder than ever. But what if there was one type of marketing lawyers could use that would completely revolutionize the trajectory of their firm? Erik and Elliot Alicea - cofounders of Empirical360 and MarketingBros - systematically lead lawyers to the conclusion that there is one marketing method that rises above the rest, and explain how its value would be immeasurable.

Each of us has our own set of dangers (things we’re afraid of losing), opportunities (the possibility of gaining something), and strengths (our unique skills and experience). I call these our “D.O.S.” issues, and I’ll show you how to use them every day as your key to never-ending growth. This also gives you a repeatable way to gain insight into what matters most to your clients and prospects and cultivate a growth-focused relationship with them.

The tranquil continent of Andalon descends into chaos when pirates and outlaws form an alliance against tyranny. Warfare ensues as they uncover dark secrets involving a superior society, and centuries of stability unravel under the watchful eye of magic-wielding Falconers. This sect of administrators captures and farms children who can potentially manipulate the elements, and the eerie specters steal the latent telepathic abilities for their own use.

Hugh decided to write this second self-help after his younger brother committed suicide and he came face-to-face with the man who sexually abused him as a child during the funeral service. As a licensed clinician, and a probation officer he has unique insight into the worst trials and traumas people experience in life. This second book in the Trial Tappers series is an indispensable guide to finding hope and creating lasting change.