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Neuroscience-powered GenAI enables massive impact on everything from medicine to marketing, entertainment to education, flavors to fragrances, and much more. Simply by blending cutting edge neuroscience with bleeding edge GenAI. Put humanity back at the center of GenAI. NeuroAI is the master guide for everyone seeking to understand this breakthrough technology; what it is, how it works, and most especially how to put it to work for competitive advantage in the marketplace.

Straight-shooting author Joe Mathews delivers a practical and hands-on "how-to" guide for aspiring franchisees seeking to start their own businesses. In the book, you'll explore real-life stories from the franchising trenches that illustrate how to effectively look past the obvious and dig deep into the bones of a franchise to establish fit, predict success, and mitigate risk. You'll discover the personality types most likely to experience success and failure at franchising and identify the entrepreneurial traits that can expose you to additional risk.

Steely Dan's songs are exercises in fictional world-building. No one else in the classic-rock canon has conjured a more vivid cast of rogues and heroes, creeps and schmucks, lovers and dreamers and cold-blooded operators-or imbued their characters with so much humanity.

For thousands of years, we've created things called games that tap the tremendous psychic power of fun. In a revised and updated edition of For the Win, authors Kevin Werbach and Dan Hunter argue that applying the lessons of gamification could change your business, the way you learn or teach, and even your life. Werbach and Hunter explain how games can be used as a valuable tool to address serious pursuits like marketing, productivity enhancement, education, innovation, customer engagement, human resources, and sustainability.

THE YEAR 1932. The alchemist Begg believes the drugs he created will guide people to the highest plane of existence. Drugs that the junkie Roy can't break free from. Drugs that the Runorata Family executive loses to a thief. And where were those packets of white powder manufactured? The young...

Retired LAPD detective Mike Travis has put thousands of miles between himself and his former life by sailing to Kona, Hawaii, where he runs a private yacht charter business and co-owns a coffee farm. But once a cop, always a cop—especially when someone he cares about needs his help. When a local girl goes missing, her fundamentalist parents don't even file a report. She is eighteen, after all, and seems to be rebelling against her strict upbringing. But Travis knows the dangers that lurk for young women.

The immortal Elmer C. Albatross is a Smile Junkie who'll do whatever it takes for his happy ending--despite not knowing the first thing about happiness. Three hundred years after the passengers of the Advena Avis parted ways, four of them have finally tracked Elmer to a village in Northern...

The mystery has fascinated the music industry since 1977—the year when some tapes went missing from the Stone Blossoms' final recording session for one of the most anticipated rock albums of all time. The band's charismatic leader committed suicide on the same day. Retired cop Mike Travis learns about the puzzling history in the worst way possible. After sailing from Catalina to his family's old beach house in Kona, Hawaii, he discovers there's been a bloodbath.

Written by Nikki Kinzer and Pete D. Wright, cohosts of the hit podcast Taking Control: The ADHD Podcast with more than one million annual downloads, Unapologetically ADHD helps listeners plan for long term goals, projects, and tasks that need to get done, providing a step-by-step outline for success that still allows for plenty of individual flexibility. An interesting, accessible, and fun listen, this book is intentionally organized into clear sections within chapters.