Résultats lu par "Mike Lenz" dans Toutes les catégories

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Competition is responsible for much of the prosperity around us. Competitive markets deliver lower prices, better quality, abundance of choice, and increased innovation. But while competition benefits the consumers, it can prove challenging to producers and sellers, who need to constantly improve to stay in business. As a result, sellers may sometimes look for ways to dampen the competitive process.

From a bestselling author and psychologist, an exploration and celebration of neurodivergence, completely revised with the most up-to-date research and insights. From ADHD and dyslexia to autism, the number of diagnosis categories listed by the American Psychiatric Association has tripled in the...

Two leading behavioral scientists argue we should reject “nudge” policies and stop blaming personal failure for society’s failures "Excellent. A master class on how to blend individual psychology with institutions, so that people are encouraged to get involved and develop solutions to our...

With contributions by Paula Morgan-Johnson, Paula Sacks, Caroline R. Baltzer, James Hickey, Andrea Cole, Jan Bloom, and Deirdre Fay, Attachment Disturbances in Adults is a landmark resource for (1) understanding attachment, its development, and the most clinically relevant findings from attachment research, and (2) using this understanding to inform systematic, comprehensive, and clinically effective and efficient treatment of attachment disturbances in adults.

Elbridge A. Colby was the lead architect of the 2018 National Defense Strategy, the most significant revision of US defense strategy in a generation. Here he lays out how America's defense must change to address China's growing power and ambition. Based firmly in the realist tradition but deeply engaged in current policy, this book offers a clear framework for what America's goals in confronting China must be, how its military strategy must change, and how it must prioritize these goals over its lesser interests.

Baseline Selling: How to Become a Sales Superstar by Using What You Already Know About the Game of Baseball will dramatically change the way we approach the sales process, replacing the gratuitous complexity advocated by today's sales "experts" with an elegant and very effective simplicity. Studies have shown that the selling techniques of the last two decades have had very little impact on most of the sales population. Why?

We've combed through hundreds of Harvard Business Review articles and selected the 10 most important ones to help you speak confidently in front of a group and connect with audiences of any size. This book will inspire you to: feel more confident when it's your turn to present; understand how to persuade, motivate, and change minds; frame your message so people really listen; gain your audience's trust by being more authentic; use visuals and data more effectively; learn to be more charismatic; and infuse your day-to-day communication with storytelling.

We live in conversations like fish live in water—we’re in them all the time, so we don’t think about them much. As a result, we often find ourselves stuck in cyclical patterns of unproductive behaviors. We listen half-heartedly, react emotionally, and respond habitually, like we're on autopilot. This book is a practical guide for thoughtfully reflecting on conversations so we can avoid the common pitfalls that cause our relationships and work to go sideways.

Math has a reputation for being inaccessible. People think that it requires a special gift or that comprehension is a matter of genes. Yet, the greatest mathematicians throughout history, from Rene Descartes to Alexander Grothendieck, have insisted that this is not the case.

Imagine that you live your entire life in one room. Inside are all the people with whom you have ever had a relationship. The room is infinitely large, and anyone you let in will be in your room for the rest of your life. Neurologists report that as far as your brain is concerned, the metaphor is real—memories and emotions continue to influence you, for better or worse, long after their external cause has disappeared. So who do you want in your room?

We're building more products today than ever before, but most of them fail—not because we can't complete what we want to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. In this book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. This new edition introduces the continuous innovation framework and follows one entrepreneur's journey from initial vision to a business model that works.

In Beyond Borderline, two internationally acclaimed experts on BPD - including Perry Hoffman, cofounder and president of the National Education Alliance for Borderline Personality Disorder - team up to present a rare glimpse into the lives and recovery of people affected by BPD. This powerful compilation of stories reveals the deeply personal, firsthand perspectives of people who suffer with BPD, explores the numerous ways in which this disorder has affected their lives, and outlines the most debilitating and misunderstood symptoms of BPD (the most tragic being suicide).

A new fundamental economic shift is emerging: an economy based on transformative experiences that guide people to change, achieve their aspirations, and become who they want to be. Welcome to the Transformation Economy. Creating transformative experiences offers businesses the largest opportunity for creating economic value today, particularly as goods and services become increasingly commoditized. Enterprises can create no greater value than to help customers achieve their aspirations—whether improving health, increasing wealth, developing wisdom, or finding purpose.

Generative AI: The Insights You Need from Harvard Business Review will help you understand the potential of these new technologies, pick the right Gen AI projects, and reinvent your business for the new age of AI.

The full and untold story of Israeli politics penned by one of Israel's most distinguished political journalists. In A Call at 4 AM, Israel’s top political journalist, Amit Segal, takes you inside the moments when history was decided in real time. From Golda Meir’s sleepless nights before the Yom Kippur War to Benjamin Netanyahu's power struggles during missile attacks, Segal uncovers the untold stories of war rooms, last-minute deals, and the relentless pressure of governing a country that never knows a quiet day.

At the heart of dealing with difficult people is handling their—and your own—emotions. How do you stay calm in a tough conversation? How do you stay unruffled in the face of passive-aggressive comments? And how do you know if you're difficult to work with? This book explains the research behind our emotional response to awful colleagues and shows how to build the empathy and resilience to make those relationships more productive.

Become a better leader by improving your emotional intelligence. Best-selling author Daniel Goleman first brought the concept of emotional intelligence (EI) to the forefront of business through his articles in Harvard Business Review, establishing EI as an indispensable trait for leaders. The Emotionally Intelligent Leader brings together three of Goleman's best-selling HBR articles.

Most companies developing software employ something they call "Agile." But there's widespread misunderstanding of what Agile is and how to use it. If you want to improve your software development team's agility, this comprehensive guidebook's clear, concrete, and detailed guidance explains what to do and why, and when to make trade-offs.

The Adaptive Markets Hypothesis (AMH) presents a formal and systematic exposition of a new narrative about financial markets that reconciles rational investor behavior with periods of temporary financial insanity. In this narrative, intelligent but fallible investors learn from and adapt to randomly shifting environments. Financial markets may not always be efficient, but they are highly competitive, innovative, and adaptive, varying in their degree of efficiency as investor populations and the financial landscape change over time.