Résultats lu par "Mike Lenz" dans Toutes les catégories

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

From a bestselling author and psychologist, an exploration and celebration of neurodivergence, completely revised with the most up-to-date research and insights. From ADHD and dyslexia to autism, the number of diagnosis categories listed by the American Psychiatric Association has tripled in the...

Two leading behavioral scientists argue we should reject “nudge” policies and stop blaming personal failure for society’s failures "Excellent. A master class on how to blend individual psychology with institutions, so that people are encouraged to get involved and develop solutions to our...

Elbridge A. Colby was the lead architect of the 2018 National Defense Strategy, the most significant revision of US defense strategy in a generation. Here he lays out how America's defense must change to address China's growing power and ambition. Based firmly in the realist tradition but deeply engaged in current policy, this book offers a clear framework for what America's goals in confronting China must be, how its military strategy must change, and how it must prioritize these goals over its lesser interests.

Baseline Selling: How to Become a Sales Superstar by Using What You Already Know About the Game of Baseball will dramatically change the way we approach the sales process, replacing the gratuitous complexity advocated by today's sales "experts" with an elegant and very effective simplicity. Studies have shown that the selling techniques of the last two decades have had very little impact on most of the sales population. Why?

Generative AI: The Insights You Need from Harvard Business Review will help you understand the potential of these new technologies, pick the right Gen AI projects, and reinvent your business for the new age of AI.

At the heart of dealing with difficult people is handling their—and your own—emotions. How do you stay calm in a tough conversation? How do you stay unruffled in the face of passive-aggressive comments? And how do you know if you're difficult to work with? This book explains the research behind our emotional response to awful colleagues and shows how to build the empathy and resilience to make those relationships more productive.

Become a better leader by improving your emotional intelligence. Best-selling author Daniel Goleman first brought the concept of emotional intelligence (EI) to the forefront of business through his articles in Harvard Business Review, establishing EI as an indispensable trait for leaders. The Emotionally Intelligent Leader brings together three of Goleman's best-selling HBR articles.

Most companies developing software employ something they call "Agile." But there's widespread misunderstanding of what Agile is and how to use it. If you want to improve your software development team's agility, this comprehensive guidebook's clear, concrete, and detailed guidance explains what to do and why, and when to make trade-offs.

The rules for investing have changed. Don’t get left behind. Reboot your approach with this timely guide from a wealth management powerhouse. It’s not hard to grasp why we need to change the way we think about investing. Over the past twenty-five years, new developments in world affairs...

The definitive therapist manual for integrative behavioral couple therapy (IBCT) - one of the most empirically supported approaches to couple therapy. Andrew Christensen, codeveloper (along with the late Neil Jacobson) of integrative behavioral couple therapy, and Brian Doss provide an essential manual for their evidence-based practice.

Today’s workplace is evolving faster than ever. Leaders face the challenge of attracting top talent, retaining skilled employees, and navigating rapid change in technology and workforce expectations. Attract, Retain, and Develop offers practical, actionable strategies to help you thrive in this shifting landscape.

The prospect of living to 200 years old isn’t science fiction anymore. A leader in the emerging field of longevity offers his perspective on what cutting-edge breakthroughs are on the horizon, as well as the practical steps we can take now to live healthily to 100 and beyond.

Step into a world of ambition, folly, and unexpected twists in Pride, Power, and Peculiar Predicaments, a carefully curated anthology of classic American short stories. This collection brings together tales of overconfidence and consequence, where pride clashes with fate, power shifts in unforeseen ways, and characters find themselves in the grip of the strange and the ironic.

Norman Vincent Peale's self-help phenomenon The Power of Positive Thinking continues to transform countless lives. The volumes collected here serve to expand and deepen Dr. Peale's life-changing philosophy of positivity.

A noted space expert explains the current revolution in spaceflight, where it leads, and why we need it. Astronautical engineer Robert Zubrin spells out the potential of these new developments in an engrossing narrative that is visionary yet grounded by a deep understanding of the practical challenges. Fueled by the combined expertise of the old aerospace industry and the talents of Silicon Valley entrepreneurs, spaceflight is becoming cheaper.

Managers desperately want a crisp how-to book that will show them—in one single title—the way to master the most important skills necessary to run an organization. The Manager's Handbook organizes the five essential skills of effective implementation into one easy-to-use book. In the book, you'll learn how to get better at running any kind of organization by breaking down each essential skill into bite-sized sub-skills you can easily and quickly learn.

A biblical perspective on technology goes far deeper than how tools are used, and involves much more than the electronics that pervade today's world. Technology is, in fact, a foundational part of what it means to be human—and it extends back to the very beginning of Creation. Technology was included in what God declared "good." But like all things impacted by the fall, it has immense power to rewire us for good or bad. From the Garden to the City is back, moving beyond moralism in order to examine the very nature of technology as essentially human and totally transformative.

With a cool head and a warm heart, senior apologist Douglas Groothuis explores our culture's deficient view of truth, clearly explaining the nature of truth, how to know if something is true, and how to bring truth to bear on some of the most pressing issues of our times.

Daniel K. Sodickson―a physicist and biomedical imaging innovator―explores the rich history and surprising future of vision, from the evolution of eyes to emerging high-tech devices. Beginning in the early oceans, when organisms first developed sight, The Future of Seeing tells the stories of the many remarkable tools people have invented to extend our natural vision.