Résultats lu par "Christopher Price" dans Toutes les catégories

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.

Americans are greatly concerned about the number of our troops killed in battle - 100,000 dead in World War I; 300,000 in World War II; 33,000 in the Korean War; 58,000 in Vietnam; 4,500 in Iraq; over 1,000 in Afghanistan - and rightly so. But why are we so indifferent, often oblivious, to the far greater number of casualties suffered by those we fight and those we fight for? This is the compelling, largely unasked question John Tirman answers in The Deaths of Others. Between six and seven million people died in Korea, Vietnam, and Iraq alone, the majority of them civilians.

When The Stone Reader—a landmark collection of 133 essays from the New York Times’ award-winning philosophy column—first published, in 2015, the world urgently needed insight and wisdom, and for many, the book served as a bulwark of reason against the rising tide of post-fact rhetoric. Now, as disinformation continues to run rampant and our rights are increasingly called into question, editors Peter Catapano and Simon Critchley contend that philosophy in the public sphere is more crucial than ever.

Men tend to express their anger differently than women do. Research shows men are often more violent and less willing to confront and deal with their emotions than women. Written by a psychologist who specializes in the treatment of male rage, Beyond Anger shows the angry - and miserable - man how to change his life and relationships for the better. This book helps men understand their anger by explaining what the specific symptoms of chronic anger are and by showing angry men how their actions negatively affect family, friends, and coworkers.

Since the death of bin Laden in 2011, ISIS has risen, al-Qaeda has expanded its reach, and right-wing extremists have surged in the US for the same simple reason: terrorism works. It’s not caused by psychosis or irrationality, as the media often suggests. Instead, it’s terrifyingly logical. Violent acts produce political results. To show why, Walter Laqueur and Christopher Wall explore the history, rationales, and precepts of terrorism, from the assassination of Tsar Alexander II, through the terror campaigns by Irish and Indian nationalists, and to the Nazis and Italian Fascists.

Jack learns that his father is in a coma after a car accident in Florida. They’ve been on the outs, but this is his dad, so he heads south to Gateways, a retirement community on the Everglades. The woman Semelee, who has strange talents and lives in an isolated area of the Everglades with a group of misshapen men, feels his presence. She senses that he’s “special,” like her. To protect his father from becoming the next fatality at Gateways, there are questions Jack must answer, secrets he must uncover.

Repairman Jack doesn’t believe a house can be haunted. But he’s about to change that tune… In the borough of Queens, just across the river from Manhattan, two clever practitioners of spiritualist hocus-pocus use high-tech tricks to dupe their marks. Perhaps they’re too good: they’ve lured too many clients from other mediums and are now under attack. Unable to go to the police for fear of exposing their own scams, they hire Repairman Jack to fix their problem.

Repairman Jack has been tearing up the urban adventure scene ever since he was introduced in the New York Times best seller, The Tomb. Jack has no last name, no social security number, and no qualms when it comes to getting the job done - even if it means putting himself in serious danger. Hosts starts with a bang when Jack has to stop a psychotic's shooting rampage on a subway car - but there are witnesses, and Jack’s essential anonymity is threatened.

The Hartford Whalers were a beloved hockey team from their founding in 1972 as the New England Whalers. Playing in the National Hockey League's smallest market and arena after the World Hockey Association merger in 1979, they struggled in a division that included both the Boston Bruins and Montreal Canadiens—but their fans were among the NHL's most loyal. In 1995 new owners demanded a new arena and, when it fell through, moved the team to North Carolina, rebranding as the Hurricanes.

Stacking the Deck offers a proven, practical approach for inspiring meaningful, lasting change across an organization. Stacking the Deck presents a nine-step course of action leaders can follow from the first realization that change is needed through all the steps of implementation, including assembling the right team of close advisors and getting the word out to the wider group.

Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. Founded in a Copenhagen loft by three 30-something friends looking to break free from corporate doldrums, Zendesk Inc. became one of the hottest enterprise software companies, rapidly growing with customers in 150 countries. But its success was anything but predestined.

Everyone likes the idea of turning the ugliest house on the block into the best house on the block and making a profit. Until now a system has not been shared on how to successfully complete this task on time and budget without getting your hands dirty. This audiobook not only cracks the code but shares the proven path and system to have a systems-based rehab business that makes consistent profits for ordinary, everyday people.

Moving the Needle provides both the "kick in the pants" and the game plan many of us need to break out of the rut and get moving to achieve our goals. CEOs, vice presidents, professionals, military personnel, and even college students frequently express frustration at the entrenched status quo, in which initiating progress feels like moving mountains. This audiobook lights a path toward continual improvement, helping listeners first find a direction, then make the key transitions that jumpstart forward progress.

As president and CEO of Scripps Health, one of America's most prestigious health systems, Chris Van Gorder presided over a dramatic turnaround, catapulting Scripps from near bankruptcy to a dominant market position. While hospitals and health systems nationwide have laid people off or are closing their doors, Scripps is financially healthy, has added thousands of employees (even with a no-layoff philosophy), and has developed a reputation as a top employer. What are the secrets to this remarkable story?

On June 6, 2015, inmates Richard Matt and David Sweat escaped from Clinton Correctional Facility, New York State's largest maximum security prison. The media was instantly obsessed with the story: aided by a prison seamstress who smuggled hacksaw blades, chisels, and drill bits inside the facility via a vat of raw hamburger meat, the two convicted murderers sliced their way through steel cell walls, meandered through a maze of tunnels, climbed out of a manhole, and walked off into the night.

There are certain moments that simply transcend sports. They become larger than life and bigger than anyone ever thought possible, leaping off the field, the court, or the diamond and into the annals of not only history, but the very fabric of the American milieu. We all just witnessed such a moment on February 5th, 2017, when the New England Patriots battled back from the largest deficit in Super Bowl history to once again become world champions and secure Tom Brady’s legacy as the greatest quarterback of all time.

The Beatles' third tour of North America was nearly a year in the planning. By late 1964, manager Brian Epstein knew that they were not only the biggest act in his stable: they had become the biggest act on earth. America worshipped them. Somewhere different for the start of this tour, in New York - somewhere appropriately massive - had to be found. It was: a baseball stadium in Flushing, Queens. On August 15, 1965, The Beatles played the concert of their lives there.

In the past decade, no individual act of violence has killed more people in the United States than the mass shooting. This well-researched, forcefully argued book answers some of the most pressing questions facing our society: Why do people go on killing sprees? Are gun-free zones magnets for deadly rampages? What can we do to curb the carnage of this disturbing form of firearm violence?

Nothing is what it seems. Karl and Marte Vollan live in an isolated farmhouse in rural Norway. It seems like paradise, until suddenly it becomes a living nightmare. During the dead of winter, Karl tries to drive heavily pregnant Marte to hospital. But before he can get his car out of the thick snow and off their land, they are attacked by a hooded figure. The stranger is holding a hatchet, and it is covered in dark blood. Karl desperately tries to get them both away, but their attacker overpowers them. He escorts them back to their home, locks the doors, and cuts the phone lines.

The Physics of Life argues that the evolution phenomenon is much broader and older than the evolutionary designs that constitute the biosphere, empowering listeners with a new view of the globe and the future, revealing that the urge to have better ideas has the same physical effect as the urge to have better laws and better government. This is evolution explained loudly but also elegantly, forging a path that flows sustainability.