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Results Publisher "Strelbytskyy Multimedia Publishing" in Marketing & Sales
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Scientific Advertising
- By: Claude Hopkins
- Narrated by: Peter Coates
- Length: 2 hrs and 3 min
- Unabridged
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Scientific Advertising by Claude C. Hopkins is a timeless classic in the field of marketing and advertising. The book outlines Hopkins's revolutionary approach to advertising, emphasizing the importance of testing and measuring the effectiveness of advertising campaigns. Through empirical observation and data analysis, Hopkins argues that advertising should be treated as a science rather than an art, with measurable results guiding decision-making. With clear and concise language, Hopkins shares his insights into consumer psychology, emphasizing the importance of understanding the desires and motivations of potential customers.
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Scientific Advertising
- Narrated by: Peter Coates
- Length: 2 hrs and 3 min
- Release date: 14/05/2024
- Language: English
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