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Results Publisher "Publishing President" in Business & Careers
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![Cover of La Publicité Scientifique [Scientific Advertising]](https://m.media-amazon.com/images/I/51bIftrYOxL._SL500_.jpg)
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La Publicité Scientifique [Scientific Advertising]
- By: Claude C. Hopkins
- Narrated by: Basile Guerri-Grammont
- Length: 2 hrs and 8 min
- Unabridged
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Claude Hopkins a écrit "Scientific Advertising" en 1923, mais sa vision du comportement des consommateurs est toujours d'actualité. L'objectif était d'expliquer les règles de la publicité et ce qui pousse les consommateurs à acheter, afin que les retours publicitaires deviennent une certitude et non une supposition. Apprenez à utiliser ses techniques pour rédiger des publicités qui se vendent avec certitude.
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La Publicité Scientifique [Scientific Advertising]
- Narrated by: Basile Guerri-Grammont
- Length: 2 hrs and 8 min
- Release date: 04/01/2023
- Language: French
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